In this week’s episode is reconnect with a college classmate who is doing exciting work in the world of sales. CeCe Aparo shares some great hacks with us as we think about emailing and communications with our constituencies. Later in the episode, she puts on her donor and trustee hat and lets us know what excites her on the receiving end of development strategy.

CeCe has dedicated her career to building, optimizing, and training top sales organizations across the United States. Starting her career in sales and marketing, CeCe quickly identified the benchmarks for success in a winning sales program. CeCe spent five years in venture capital where she was responsible for working with portfolio companies post-investment on their sales and go-to-market strategy. CeCe is Vice President of Corporate Training at HOFFMAN, working with corporate clients around the world to master our technique and increase pipeline and revenue. With a strong understanding of the sales process and a passion for the art and science of sales, CeCe delivers training that is tactical, engaging, and meaningful.

CeCe attended Trinity College in Hartford and is on the board of trustees at Providence Country Day school. She lives in Rhode Island with her husband in two daughters.

Click here to learn more about Hoffman: https://sellhoffman.com/