Named in honour of Bill Bernbach’s famed jacket pocket card, we invite our challengers into the octagon of debate for a verbal slugfest, whilst being mindful and welcoming to the opinions of others.

This week’s motion is ‘Loyalty programmes; a complete waste of time?’

And our challengers are:

Jake Sanders. The man whose tweet started this particular brawl, and not content with only being a great marketer, Jake is also a Grammy-nominated musician and host of his own out-of-this-world marketing-sci-fi podcast show, Outbound.

Derek Walker. A truly great copywriter who makes writing an art form, Derek runs the successful advertising agency brown & browner.

Lee Woodard. One of the best Digital and Marketing consultants around, Lee is Founder of Nomi Digital and the Co-Founder of Privacy Experience Agency.

It’s a judge's decision and YOU are the judge. Vote for the winner (or a split decision).

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Here’s the Twitter spat that kicked it all off.

Follow Jake, Derek, and Lee on Twitter.

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