In today’s episode, you will learn a series of vocabulary words that are connected to a specific topic. This lesson will help you improve your ability to speak English fluently about a specific topic. It will also help you feel more confident in your English abilities. 

1. Campaign (Noun): A coordinated series of activities and efforts to raise money or support for a project or cause. 
   • Example Sentences:
     1. The startup launched a crowdfunding campaign to fund the development of their new app.
     2. The campaign was promoted through social media to reach a wider audience.
     3. Successful campaigns often have a clear message and engage with potential backers effectively.
2. Backer (Noun): An individual who supports a crowdfunding project by contributing money or resources.
   • Example Sentences:
     1. The project exceeded its funding goal thanks to the generosity of numerous backers.
     2. Backers are often offered rewards or incentives in exchange for their support.
     3. Keeping backers informed about the progress of the project is crucial for maintaining their trust.
3. Pledge (Noun / Verb): A commitment to donate a specific amount of money to a crowdfunding campaign.
   • Example Sentences:
     1. She made a pledge to contribute $100 to the crowdfunding campaign for the new gadget.
     2. The campaign saw a surge in pledges after a high-profile endorsement.
     3. Campaign organizers track pledges to gauge how close they are to reaching their funding goal.
4. Milestone (Noun): A significant point or stage in the progress of a crowdfunding campaign, often tied to specific funding goals or project achievements.
   • Example Sentences:
     1. Reaching the first milestone of $10,000 was a major achievement for the crowdfunding campaign.
     2. Milestones are often celebrated and used to update backers on the campaign’s progress.
     3. The project set several milestones to encourage continued support and investment.
5. Reward (Noun): An incentive or benefit offered to backers in exchange for their support of a crowdfunding project.
   • Example Sentences:
     1. Backers who contributed $50 received a special edition of the product as a reward.
     2. Rewards are often tiered based on the amount of the pledge to attract more supporters.
     3. The campaign included creative rewards to encourage higher levels of backing.

Crowdfunding is a process of raising funds from a large number of people, typically through the internet. In a typical crowdfunding campaign, a project initiator sets a funding goal and offers rewards to individuals who pledge to contribute money. These rewards can be anything from a simple thank-you message to a physical product or service. As the campaign progresses, it often reaches milestones that can unlock additional rewards or benefits for backers. The success of a crowdfunding campaign depends on the ability to attract a large number of backers who are willing to support the project.

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