Welcome back to another episode of the Business Advisor Podcast!, and today we’re diving deep into a topic that many of you might be overlooking—finding your tone of voice in content marketing.

We all know content marketing is essential. You understand the importance of writing blog posts, posting on LinkedIn, and even creating videos. But when it’s time to sit down and create, do you ever wonder, how should I sound? Should you be formal or conversational? Playful or authoritative? And with AI making it easier to spot generic content, how can you stand out?

In this episode, I walk you through why most tone of voice guides are useless and share a simple framework to help you find an authentic tone that works for you. This will not only make content creation easier but also ensure your marketing cuts through the noise online.

Key Takeaways:

1. Define Your Unique Tone to Stand Out : Don’t rely on generic descriptors like “professional” or “helpful.” Instead, dig deeper to uncover what makes your voice distinct so you don’t get lost in the crowd. "Without a clear tone, your content blends into the sea of sameness." – Amanda C. Watts

2. Think of Your Business as a Person:  Visualize your business as a person—whether it’s a polished actor, a quirky magazine, or a lively TV host. "If your tone of voice feels like the Financial Times, you’ll naturally use a different writing style than if your tone of voice feels like the Sun." – Amanda C. Watts

3. Be Yourself, But Amplified:  Whether you’re a storyteller, a jokester, or a no-nonsense advisor, lean into your natural traits and turn them up to 10. "The best way to make your content interesting, engaging, and easy to create is to weave in your own personality." – Amanda C. Watts

4. Avoid Writing That Feels Forced:  Stop putting on a mask every time you write. Let your true self shine through—it’ll make content creation more enjoyable and sustainable. "When you’re trying to sound a certain way, it doesn’t really come naturally" – Amanda C. Watts

5. Match Your Tone to Attract the Right Clients:  Ensure your tone aligns with the type of clients you want to attract. A consistent tone builds trust and sets clear expectations for your audience. "If your content is laid back but your service is high end and premium, there’s going to be a bit of a mismatch." – Amanda C. Watts

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