Have you ever caught yourself thinking about your pricing? If it’s right or not? Maybe you’re driving down the road and are wondering if you lost that last sale because your price was a bit too high? Maybe you’re wondering if your price is too low? Did they think your dogs were good enough?

Pricing is something that I work with all the time, not just with coaching clients, but with my own breeding program and products. What’s interesting is that, all in all, pricing is a fluid thing, it’s something that needs to be evaluated and tossed around on the regular.

What’s more interesting is that confidence often plays into it. It plays into how your pricing is conveyed. I’m not going to deep-dive into how to practice your tone and voice, but just for fun, listen to these two sentences and tell me which sounds more confident.