January 02, 2019

81: Tyler Wilson: Helping People Fall In Love: How An Entrepreneur Overcame Adversity, Dyslexia, and More To Pioneer A New Market Niche in LA

2 hours 8 minutes

Tyler Joel Wilson grew up in Santa Barbara, California as the oldest of four siblings. At a young age, Tyler was diagnosed with dyslexia, leading his family to travel around California and Hawaii to best support his development. Being born into an entrepreneurial family, Tyler began his first business at the age of five, selling his Grandpa's oranges on the street corner, making up to $100 a day. As a high schooler, at age 15, Tyler began his first real business - Turtle's Frozen Drinks, renting out margarita blenders for private parties throughout the Santa Barbara area. Through his athletic accomplishments in both water polo and swimming, Tyler was accepted to the University of Southern California.After finding a way to enroll in USC's Business School, Tyler left USC four years later with no degree, but having a business education that would allow him to push forward his professional goals. In 2008, at 22 years old, Tyler co-founded and opened Wurstküche in downtown Los Angeles with his cousin, Joseph Pitruzzelli. Selling exotic gourmet sausages paired with Belgium and German beers, Wurstküchequickly established itself as one of the top restaurant destinations in the city. Tyler and Joseph opened a second location in Venice, CA in 2011. Now, Tyler regularly speaks on entrepreneurship across the country, including on the USC campus to both undergrad and graduate students. He also mentors high school students interested in business. Tyler currently resides in the Los Angeles area with his wife and their four children. For the full show notes, visit: theupandcomersshow.com/episodes/tyler Time-Markers: 5:30 - Dumpster Pool Party 7:30 - The Art of Correct Cutting 12:30 - What Tyler Loves About Sausages 17:30 - The First Ten Years of Business 23:30 - Operational Efficiencies 34:30 - Dealing With Turnover 42:00 - Generational Differences 50:00 - The Lows / Hardest Moments 55:00 - Healthy Ignorance 57:30 - The Denver Expansion / Failure 1:09:00 - Pioneering a Market Niche 1:13:30 - The Challenges of Dyslexia 1:24:00 - Creative Solutions to Education 1:34:00 - Improving the Education System 1:37:00 - Reading Other People 1:40:30 - Role of Faith in Tyler's Life 1:44:00 - Family, Balance, and Parenting 1:54:30 - Most Common Self-Talk 1:57:30 - Cornerstone Habits 1:59:30 - TED Talk Tyler Would Give 2:01:00 - Belief Tyler Wishes Everyone Else Believed 2:02:30 - Books Tyler Gifts Most 2:05:30 - Morning Text Reminder

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