Tech Talks Daily

815: Meet Contentsquare, the Digital Experience Insights platform


Listen Later

Contentsquare is a digital experience insights platform that helps businesses understand how and why visitors are interacting with their app, mobile, and websites. They compute billions of touch and mouse movements and turn this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates.

Using behavioral data, artificial intelligence, and big data to provide automatic recommendations, Contentsquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.

The AI-powered User Experience (UX) analytics and optimization platform is used by many major retailers and brands that include Walmart, Tiffany’s, Avon, and GoPro. The company also recently launched the Digital Happiness Index (DHI), a pioneering metric to help brands measure the quality of the experience they deliver across the web, mobile sites, and apps.

For the first time, IT, product, marketing, and merchandising teams can all track a single digital customer satisfaction score. The Digital Happiness Index nets out the collective impact of the dozens of actions taking place across departments to provide a brand with a single common barometer.

Jean-Marc Bellaiche, Chief Partnership & Strategy Officer at Contentsquare joins me on my daily tech podcast to share exciting developments they have coming down the pike and shares his insights on the retail industry as a whole, including:

  • How AI-based solutions help marketing executives better understand and connect with their customers.
  • The effect of data privacy on the retail industry, especially in regards to ad targeting.
  • How stores are increasingly integrating the digital experience into their brick-and-mortar locations.
  • The trend toward hyper-personalization
...more
View all episodesView all episodes
Download on the App Store

Tech Talks DailyBy Neil C. Hughes

  • 5
  • 5
  • 5
  • 5
  • 5

5

197 ratings


More shows like Tech Talks Daily

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

177 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,036 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

519 Listeners

Software Engineering Daily by Software Engineering Daily

Software Engineering Daily

621 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

175 Listeners

The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence) by Sam Charrington

The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence)

441 Listeners

Fintech Insider Podcast by 11:FS by 11:FS

Fintech Insider Podcast by 11:FS

186 Listeners

Gartner ThinkCast by Gartner

Gartner ThinkCast

112 Listeners

Super Data Science: ML & AI Podcast with Jon Krohn by Jon Krohn

Super Data Science: ML & AI Podcast with Jon Krohn

298 Listeners

NVIDIA AI Podcast by NVIDIA

NVIDIA AI Podcast

331 Listeners

DataFramed by DataCamp

DataFramed

267 Listeners

Practical AI by Practical AI LLC

Practical AI

192 Listeners

Big Technology Podcast by Alex Kantrowitz

Big Technology Podcast

454 Listeners

Business Breakdowns by Colossus | Investing & Business Podcasts

Business Breakdowns

353 Listeners

The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

491 Listeners