Some agencies approach both brand and demand simultaneously, while some hope the issue of prevalence never arises.

On a recent episode of The Innovative Agency, we discussed how to solve both of those problems…

With workshops.

In this episode, I interview Mark Emond, Founder and President at Demand Spring, about brand, demand, and education..

What we talked about:

- Brand vs. demand are tied up in sales and marketing alignment

- Clients are in transition and need your expertise

- Best practices for workshops and raising the bar on your reputation

Check out these resources we mentioned during the podcast:

- Simon Sinek's Start with Why

- Demand Spring's fantastically named Spring Training workshops

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.