At Mobile World Congress, F(x)tec, a London-based startup dedicated to bringing back and making better well-loved features missing in current mobile phones and related devices, unveiled its first product, the Pro1, a new premium unlocked Android smartphone with a sliding and angled landscape QWERTY keyboard.

Focusing on consumers who both desire and share a passion for a refined smartphone experience, the privately funded company is developing products for individuals who miss mobile phone technology from the past and now relish the opportunity to re-engage with and enjoy features that never had the opportunity to reach their full potential.

“At F(x)tec, our vision of the ideal smartphone blends a modern handset with the very best features and technology we loved and miss, to create a perfectly balanced package that is delightful, functional, and unique. Our goal is to be the best at bringing back our favourite technology, making it better in a more modern way – that’s technology refined. ” said Adrian Li Mow Ching, founder and director, F(x)tec.

The Pro1 is equipped with a landscape QWERTY keyboard with five staggered rows and a sliding mechanism inspired by the classic Nokia E7 and N950. The slider tilts the screen to a 155 degree angle for optimal viewing. Thanks to a unique and innovative key design, the keyboard provides responsive, tactile feedback with each keystroke.

Adrian Li Mow Ching, founder and director, F(x)tec joins me on my daily tech podcast to share his vision of combining the best of what we used to have in smartphones into a modern device for today - Technology Refined.