What if the real obstacle in your leadership isn’t your strategy at all—but your identity? Leadership coach Peter Awad joins the show to unpack how a clear sense of who you are (and whose you are) can transform your business, your team, and your purpose.

In this conversation with Kurt and Kristen, Peter—founder of Whitestone Coaching Group—dives into why so many Christian entrepreneurs feel isolated, how faith quietly shapes decision-making, and why healthy leadership demands a balance of challenge and support. It’s a candid, practical look at identity-driven leadership.
Key Takeaways:
Authentic leadership starts with identity. When you lead like someone else, you instantly create friction and burnout.

Keep identity, calling, and assignment separate. Losing sight of this creates confusion and misplaced purpose.

Integrate prayer into your decision-making. Don’t silo faith—God speaks through Scripture, Holy Spirit, and community.

Great leaders balance support and challenge. Protection or domination hurts teams; liberation builds them.

Culture issues usually reflect leadership issues. If hiring and performance are failing, look inward first.
If you're seeking clarity, confidence, and a healthier way to lead—this episode is packed with breakthrough moments.
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Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team.

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Liberty Spenders™ Podcast

Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.

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