Liberty Spenders™

What does it take to recognize great talent before the rest of the world sees it?

In this conversation, Kurt Luidhardt sits down with legendary music executive, producer, and entrepreneur Michael Blanton, whose career has helped shape Christian music through his work with artists including Amy Grant, Michael W. Smith, and Rich Mullins.

Michael shares the stories behind Age to Age, “Friends,” “Awesome God,” and Amy Grant’s crossover success with Heart in Motion. He also explains how the same instincts he used to develop artists now help businesses discover their unique value, strengthen their brands, and reach new audiences.

The conversation also explores faith, family, changing technology, AI, and Michael’s involvement with the Music Bible, an ambitious project turning Scripture into music verse by verse.

Key Takeaways

00:00 Creating the First Music Bible With AI

00:35 Meet Michael Blanton

01:50 How Michael Helped Develop Amy Grant’s Career

05:28 The Album That Changed Everything for Amy Grant

07:09 Discovering Michael W. Smith and the Story Behind “Friends”

10:14 Rich Mullins and the Story Behind “Awesome God”

11:49 What Michael Looks for When Discovering Talent

13:26 Turning a Struggling Artist Into a Pop Success

15:40 Pursuing Entertainment Without Compromising Faith

17:13 Taking Amy Grant Into Mainstream Pop Music

17:49 How Heart in Motion Became a Breakthrough Album

23:40 Applying Music Industry Lessons to Business and Branding

25:13 Helping an Established Radio Brand Embrace Podcasting

26:17 Finding and Naming a Business’s “Secret Sauce”

28:54 How Michael Found His Way Into the Music Industry

31:28 How the Music Industry Has Changed for Independent Artists

34:11 Why Businesses Often Get Too Close to Their Own Brand

37:06 Why Family Became Michael’s Definition of Success

38:53 The Daily Faith Practice That Keeps Michael Grounded

54:29 Michael’s Next Chapter With Blanton Entertainment and the Music Bible

Resources

Blanton Entertainment

https://blantonentertainment.com

The Music Bible

https://www.themusicbible.org

Word Records

https://www.curb.com/word-records/

Reunion Records

https://www.providentlabelgroup.com

Amy Grant

https://www.amygrant.com

Michael W. Smith

https://michaelwsmith.com

Rich Mullins

https://www.richmullins.com

Age to Age – Amy Grant

https://music.apple.com/us/album/age-to-age/727497027

Heart in Motion – Amy Grant

https://shop.amygrant.com/products/heart-in-motion-30th-anniversary-double-disc-cd

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In this conversation, Kurt and Kristen Luidhardt talk with Dusty Holcomb, founder of Arcus Group, leadership advisor, former CEO, and host of the Leadership Unlock podcast. Drawing on nearly three decades of experience, Dusty shares how AI is reshaping business, leadership, and the future of competitive advantage.

Dusty argues that AI itself is not the biggest challenge—leadership is. As new tools become more accessible, organizations must learn how to use them strategically rather than simply chase the latest trends.

He introduces the idea of extracting "signal from noise," helping leaders focus on meaningful opportunities instead of endless distractions.

The conversation explores why AI will not replace great leaders but instead amplify their strengths—or expose their weaknesses. As excellence becomes easier to achieve, Dusty believes the real differentiators will be uniquely human qualities such as judgment, trust, relationships, and the ability to connect seemingly unrelated ideas.

Beyond AI, Dusty reflects on his leadership journey, lessons from servant leadership, the decision to leave the CEO role and launch Arcus Group, and how faith has shaped his approach to calling and decision-making.

If you're trying to understand how AI will impact your organization, your leadership, or your future opportunities, this conversation offers practical insights and a thoughtful reminder that the most valuable advantage may still be the human one.

Key Takeaways

00:00 AI, Leadership & Signal From Noise

00:47 Meet Dusty Holcomb

04:22 The AI Questions Every CEO Is Asking

08:02 Leading AI Like a Team Member

15:53 Will AI Replace Experts?

19:24 New Opportunities Created by AI

20:31 AI Will Amplify or Expose Leaders

23:09 Finding Competitive Advantages

30:19 When Excellence Becomes the Baseline

31:42 The Human Advantage

37:56 Dusty's Leadership Journey

40:10 Leaving the CEO Role

41:26 Hearing God's Direction

45:58 Clarity, Alignment & Execution

49:38 Defining a Life Well Lived

52:50 Helping Leaders Navigate Change

Resources

Arcqus Group

https://arcqusgroup.com/

Leadership Unlocked Podcast

https://arcqusgroup.com/podcast/

LinkedIn

https://www.linkedin.com/in/dustyholcomb/

Rules of Engagement Leadership Framework

https://myrulesofengagement.com/

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What if the biggest thing holding back your nonprofit fundraising isn't a lack of money, but the way you're thinking about your donors?

In this conversation, Kurt Luidhardt talks with nonprofit fundraising and marketing strategist Paul Bigham about how organizations can raise more money by shifting from a scarcity mindset to an abundance mindset and building stronger relationships with the people who support their mission.

Paul has helped organizations raise more than $3.2 billion and explains why successful fundraising starts by making the donor the focus of your message.

Paul shares the story of helping a nonprofit grow from 17,500 active donors and a $5 million annual budget to 500,000 active donors and a $126 million budget.

He explains why organizations need systems for attracting, nurturing, appreciating, and retaining donors instead of only communicating when they need money.

The conversation also explores the continued power of direct mail. Paul shares an example where the same donor audience generated $15 million online compared with $80 million through direct mail over the same six month period.

He explains why digital and direct mail should work together, why attribution can be misleading, and why organizations shouldn't decide on behalf of donors when they've heard from them enough.

Paul also reflects on his unconventional path into nonprofit fundraising, including the layoff that ultimately led to three new clients and became a turning point in his career.

He discusses mentorship, faith, relationship capital, teaching the next generation of marketers, and why flexibility will become increasingly important as fundraising and communication continue to evolve.

Paul closes by sharing his desire to leave a legacy for future generations and his belief that fundraising can help organizations feed the hungry, house the homeless, clothe the naked, heal the sick, and serve causes that matter.

Key Takeaways

00:00 The Layoff That Changed Everything

00:25 Meet Paul Bigham

01:44 Scarcity vs Abundance in Fundraising

02:39 Make Fundraising About the Donor

03:04 Four Ways to Improve the Bottom Line

04:44 Building Sustainable Donor Growth

06:18 Why You Need Proof of Concept

07:16 Growing From 17,500 to 500,000 Donors

08:58 Why Direct Mail Still Works

10:17 $15 Million Online vs $80 Million in Mail

11:20 Building the Right Fundraising Cadence

14:49 Why Donor Relationships Matter

16:15 Making Direct Mail and Digital Work Together

19:09 Don't Say No for Your Donors

21:39 Paul's Path Into Nonprofit Fundraising

27:00 The Turning Point in Paul's Business

30:04 Mentors and Relationship Capital

32:46 Faith When the Path Isn't Clear

34:15 Why Paul Teaches Marketing

36:18 Preparing for the Future of Fundraising

38:35 The Castle Roads Philosophy

40:17 Building a Legacy for Future Generations

41:34 Understanding the Marketing of Hate

42:50 How Paul Helps Nonprofits Grow

Resources

Bigham Nonprofit Advisors

https://www.bighamagency.com/

Bigham Agency

https://www.bighamagency.com/

Paul's Fundraising Newsletter

https://www.linkedin.com/newsletters/castle-roads-7450910196572504065/

Castle Roads

https://www.linkedin.com/newsletters/castle-roads-7450910196572504065/

Southern Methodist University

https://www.smu.edu/

University of Texas at Dallas

https://www.utdallas.edu/

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In this conversation, Kurt Luidhardt talks with Ben Spell, co-founder of Good Ranchers, an American meat company that began with a calling he never expected.

For years, Ben served in full-time ministry as a worship leader and producer at one of Houston's largest churches.

But after becoming increasingly frustrated with the lack of transparency in the American food system, he found himself repeatedly saying, "Somebody should do something about this." Eventually, he believes God gave him a simple answer: "You do it."

What followed was a leap of faith. With little experience in the industry, Ben and his wife launched Good Ranchers with a mission to connect American families to American farms.

What started with selling meat from trucks eventually grew into a nationwide direct-to-consumer business.

Ben also reflects on how the COVID-19 pandemic changed his perspective on business. After donating truckloads of food to families in need, he realized that business could be ministry—serving people, creating jobs, and meeting practical needs in meaningful ways.

The conversation explores faith, entrepreneurship, risk-taking, and the courage to act when the outcome is uncertain.

Ben shares why fear keeps many people from pursuing opportunities and why some of life's biggest breakthroughs begin with a simple step of obedience.

If you've ever felt called to do something beyond your experience or comfort zone, Ben's story is a powerful reminder that faith often grows when you're willing to take the first step.

00:42 Introducing Ben Spell and Good Ranchers

04:12 From Worship Leader to Full-Time Ministry

05:33 The Parking Lot Moment That Changed Everything

06:36 "Somebody Should Do Something About This"

07:50 "I Heard the Voice of the Lord: You Do It"

09:42 Going All-In and Moving Online

10:36 Why Food Transparency Matters

11:46 Connecting American Families to American Farms

15:12 Taking the Leap Into Entrepreneurship

17:27 The "Burn the Boats" Decision

18:42 Sitting With CEOs, Team Owners, and Industry Leaders

19:07 Why Fear Keeps People Stuck

20:49 From Ministry to Business Leadership

21:48 Giving Away Truckloads of Food During COVID

22:57 What Ministry Really Means

23:44 Realizing Business Can Be Ministry

23:55 Growing the Brand Through IndyCar and Media

32:52 Quality, Convenience, and Serving Families

41:59 Faith, Entrepreneurship, and Long-Term Impact

40:53 Final Thoughts and Where to Learn More

Connect With Ben Spell & Good Ranchers

● Good Ranchers: https://www.goodranchers.com/pages/about

● Good Ranchers Subscription Boxes: https://www.goodranchers.com/collections/core-boxes

● Good Ranchers on IG: https://www.instagram.com/goodranchers/?hl=en

● Good Ranchers on FB: https://www.facebook.com/goodranchers/

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What if the fastest way to grow your business isn't finding more customers, but getting more value from the customers and assets you already have?

In this conversation, Kurt Luidhardt talks with business growth strategist and keynote speaker Carl Gould about practical ways entrepreneurs can generate more revenue by rethinking pricing, creating premium offers, and understanding what their best customers truly value.

Carl explains why many business owners are emotionally attached to their pricing and how an “obnoxious offer” can give passionate customers a reason to willingly pay more.

Carl shares the story of a bar exam tutoring company that transformed a $3,000 service into $25,000, $45,000, and eventually $75,000 premium offers by adding stronger guarantees and greater access to its master tutor.

He explains why bold guarantees are often less risky than business owners assume and why value should drive pricing more than cost plus a markup.

The conversation also explores Carl's path from starting a landscaping business after leaving college to working with Tony Robbins and coaching businesses around the world.

Carl breaks down the framework from his book The Anatomy of a Comeback, explaining the four stages of moving through adversity: break in, breakthrough, breakout, and break away.

He shares why meaningful change requires taking inventory, making a radical shift, building a plan that makes success more likely, and being willing to say no to people and habits that pull you away from your goals.

Carl closes by reflecting on entrepreneurship, legacy, helping others reach their potential, and building a sustainable, profitable business that supports the life you actually want to live.

00:00 How a $3,000 Service Became a $25,000 Offer

00:34 Meet Carl Gould

02:02 Optimize What Your Business Already Has

02:23 Why Most Business Owners Undercharge

03:46 Creating an “Obnoxious Offer”

05:22 What Premium Customers Are Willing to Pay For

08:07 How to Know When You Can Raise Your Prices

10:56 Turning a $3,000 Service Into a $75,000 Offer

14:31 Why Bold Guarantees Aren't as Risky as You Think

15:24 How Carl Became an Entrepreneur

17:28 Working With Tony Robbins

22:22 Turning Adversity Into a Comeback

24:30 The Four Stages of a Comeback

27:47 Building a Plan That Makes Success Inevitable

29:00 Why Success Requires Saying No

31:00 Why Entrepreneurship Can Feel Lonely

33:23 Lessons From Coaching 150,000 Businesses

36:19 What Makes a Life Well Lived

37:46 Carl's Current Rabbit Holes

39:33 How to Connect With Carl

RESOURCES

● Carl Gould Official Website
https://carlgould.com/

● 7 Stage Advisors
https://7stageadvisors.com/

● Carl Gould on LinkedIn
https://www.linkedin.com/in/carlgould

● The Anatomy of a Comeback by Carl Gould and Chuck Getchell
https://www.amazon.com/dp/0692144145

● The Obnoxious Offer by Carl Gould
https://carlgould.com/obnoxious-offer-book

● Tony Robbins: Unleash the Power Within
https://www.tonyrobbins.com/events/unleash-the-power-within

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What if the battles you’re fighting aren’t only physical or mental, but spiritual?

Ryan Bethea, co-host of The Exorcist Files, joins Kurt and Kristen to talk about the reality of spiritual warfare, why Christians shouldn’t fear it, and why ignoring it may be just as dangerous as seeing a demon behind every problem.

With more than 50 million downloads, The Exorcist Files has tapped into a growing fascination with demons, exorcism and the supernatural.

Ryan explains why he believes that interest is increasing even as traditional religious participation has declined, and what it says about our desire to understand a world beyond what we can see.

They also explore whether some illnesses or struggles can have a spiritual component, why Jesus’ ministry included casting out demons, how Christians can recognize spiritual attacks without living in fear, and what Scripture teaches about protecting yourself spiritually.

Then the conversation shifts to Ryan’s remarkable success in media. He breaks down how The Exorcist Files grew to more than 50 million downloads, why he tells many people not to start a podcast, the importance of knowing exactly who your content is for, and why great storytelling, humor and authenticity can separate a brand from everyone else.

Whether you're interested in spiritual warfare, faith, culture, entrepreneurship or building an audience, this conversation challenges you to think differently about the battles we face and how we communicate what we believe.

00:29 Meet Ryan Bethea of The Exorcist Files

02:04 Inside a Podcast About Real Exorcism Cases

03:41 Are We All in a Spiritual War?

05:07 What Christians Get Wrong About Spiritual Warfare

07:14 The War for Your Mind, Body and Soul

09:24 Can Illness Have a Spiritual Component?

12:15 Why the Spiritual Realm Makes Christians Uncomfortable

14:05 Science Didn't Kill Belief in the Supernatural

17:24 Why Interest in Demons and the Occult Is Growing

18:54 How Spiritual Attacks Can Hide in Plain Sight

20:35 Spiritual Attack or Consequences of Our Own Choices?

23:45 How The Exorcist Files Reached 50 Million Downloads

25:29 Why Ryan Tells People NOT to Start a Podcast

29:20 What Makes Content Actually Stand Out

32:38 Why Humor Makes Marketing More Powerful

33:16 How to Build a Brand People Actually Care About

36:41 Tiny Changes That Can Dramatically Improve Content

38:08 Success Isn't the Measure of a Life Well Lived

41:02 Why Christians Can Read the Same Bible and Disagree

48:40 Ryan's Final Message: Stay Demon Free

Connect with Ryan Bethea

●       Youtube: http://www.youtube.com/@ryanbetheashow

●       ExorcistFiles.tv

●       Instagram: instagram.com/thebethea

●       Apple Podcast: https://podcasts.apple.com/us/podcast/the-exorcist-files/id1635371540

●       Spotify: https://open.spotify.com/show/4Rs76ZgP5iIwZCs51oHdvk

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What does it take to spend decades defending free speech, religious liberty, parental rights, and educational freedom?

In this conversation, Kurt and Kristen Luidhardt talk with constitutional attorney Mike Farris about some of the major legal battles that have shaped his career.

He explains the Johnson Amendment and why its restrictions on political speech by churches remain an important free speech issue, including the current legal effort challenging how the law is applied.

Mike also looks back on arguing NIFLA v. Becerra before the U.S. Supreme Court, where pro-life pregnancy centers challenged California requirements compelling them to communicate information about abortion.

He shares the preparation behind the case, including the moment Justice Ruth Bader Ginsburg asked the exact question he had prepared for.

The conversation expands into Mike's work with the Homeschool Legal Defense Association, Patrick Henry College, Alliance Defending Freedom, and decades of litigation surrounding religious and parental liberty.

He explains why meaningful legal change can take years or even decades, and why faith requires trusting both God's sovereignty and His goodness through that process.

Mike closes with a warning that freedom cannot be secured by one generation and assumed to last forever. It has to be understood, practiced, defended, and passed on to the next generation.

00:00 Arguing Before the Supreme Court

01:44 What Is the Johnson Amendment?

06:11 Unequal Enforcement and Church Speech

10:38 Challenging the Johnson Amendment

14:09 Winning NIFLA v. Becerra

18:03 Preparing for the Supreme Court

22:20 Ruth Bader Ginsburg's First Question

25:01 Defending Freedom Internationally

27:57 Why Legal Battles Take Years

28:53 Trusting God's Goodness While Waiting

31:59 The Beginning of Mike's Legal Calling

34:13 Why He Founded Patrick Henry College

40:20 The Next Free Speech Battles

44:22 Why Personal Relationships Protect Freedom

48:54 Legacy and the Next Generation

RESOURCES MENTIONED

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Natural deodorants kept failing Elliot Greenberg and his 14-year-old son.

So he decided to create one that actually worked. In this episode, Kurt Luidhardt talks with the founder and CEO of Masculine Man about testing 52 formulas over an entire year and turning that frustration into an American-made men’s grooming brand now carried in more than 120 Hy-Vee stores.

Elliot shares how Masculine Man rose from roughly 1,000 applicants to the final three in a Hy-Vee competition, why tremendous Amazon sales produced no profit, and what building the company taught him about sales, branding, persistence and betting on yourself.

If you’re building a business or developing a physical product, this conversation reveals what it really takes to move from an idea to the retail shelf.

00:35 Introducing Elliot Greenberg and Masculine Man

01:26 Landing in More Than 120 Hy-Vee Stores

05:02 Building a Brand That Gets Attention

06:35 Turning Frustration Into a Business

08:14 Testing 52 Versions of the Formula

10:09 Fixing the Product After Launch

12:53 From Sales and Franchising to Entrepreneurship

14:35 Dealing With Doubt as an Entrepreneur

17:46 Why Amazon Sales Produced No Profit

22:45 Expanding the Masculine Man Product Line

26:12 Building the Company With His Father

26:59 Betting on Your Business Idea

29:00 Defining a Life Well Lived

31:28 Where to Find Masculine Man

 Resources Mentioned

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What does it take to build a media company around your convictions while competing in a rapidly changing entertainment industry?

In this conversation, Kurt and Kristen Luidhardt talk with Bill Abbott, president and CEO of Great American Media, about building a brand focused on faith, family, and country.

Bill shares why understanding the viewer, delivering high-quality content, and staying true to the company’s values have been central to its growth.

Bill also discusses the challenges of launching Great American Media, competing with much larger organizations, and navigating the shift from traditional television to streaming.

He explains why creating and owning original content matters, how streaming economics are changing, and why perseverance and clarity of mission are essential when building something from scratch.

The conversation closes with Bill’s thoughts on leadership, legacy, family, and Great American Media’s goal of becoming a trusted destination for viewers looking for entertainment that aligns with their values.

00:00 Building Entertainment Without Compromise

00:43 Introducing Bill Abbott

01:15 America Reads the Bible

05:00 Five Years of Great American Media

06:57 Leading With Faith and Conviction

08:11 Why Content Quality Matters

09:25 Listening to the Viewer

11:36 The Challenge of Streaming Technology

12:30 Building Faith-Based Entertainment

17:09 Bill Abbott's Career in Television

19:19 Starting Great American Media

22:22 When Building Feels Crazy

26:22 The Next Growth Chapter

29:04 Building Brand Awareness

30:36 Why Owning Content Matters

32:16 How Streaming Economics Are Changing

36:26 Legacy, Family, and Values

43:33 Who Great American Media Serves

Resources Mentioned:

• Facebook: https://www.facebook.com/libertyspenders

• Instagram: https://www.instagram.com/libertyspenders

• LinkedIn: https://www.linkedin.com/company/libertyspenders

• Rumble: https://rumble.com/c/c-6192506

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What do you do when you’ve followed God’s leading but still find yourself nearly broke?

Bestselling author and business consultant Michael Pink shares how biblical principles transformed his sales career and why Christian entrepreneurs must learn to pursue God instead of chasing success, money, and answers.

Michael recounts giving away his last $300 during a financial crisis, hearing the Holy Spirit say, “Pursue Me,” and watching unexpected opportunities appear as he shifted his focus from provision to relationship.

He also explains why business is a mission field, how to hear God’s voice, and what the birds of the air can teach us about trusting God.

Timestamps

00:00 The Financial Crisis That Changed Everything

02:19 Michael Pink’s Journey Into Sales

05:13 Learning Biblical Business Principles

07:14 Does God Care About Business?

19:48 Why Success Without God Is Poverty

23:24 The Story Behind Free as a Bird

29:21 Nearly Broke With Nowhere to Turn

31:16 Giving Away His Last $300

32:26 The Holy Spirit Says, “Pursue Me”

34:17 Unexpected Provision Begins

38:27 Why Business Is a Mission Field

52:00 Learning to Hear God’s Voice

1:04:14 What the Birds Teach Us About Freedom

●       Michael Pink Ministries

●       Free as a Bird

●       Selling Among Wolves Without Joining the Pack

●       Seven Secrets of the Sale

●       Michael Pink Business Training and Consulting

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• Facebook: https://www.facebook.com/libertyspenders

• Instagram: https://www.instagram.com/libertyspenders

• LinkedIn: https://www.linkedin.com/company/libertyspenders

• Rumble: https://rumble.com/c/c-6192506

• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA

• X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:

• Facebook: https://www.facebook.com/luidhardts

• Instagram: https://www.instagram.com/luidhardts

• LinkedIn: https://www.linkedin.com/company/luidhardts

• Truth Social: https://truthsocial.com/@luidhardts

• X: https://x.com/luidhardts

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