This is Episode 1 of our Honoring the Mission mini-series — a three-part drop exploring resilience, leadership, and living with purpose through the stories of extraordinary guests.
Episode Summary:
What do special forces, bestselling books, emergency preparedness, and personal transformation retreats have in common? One man: Jeff Kirkham.
Kurt and Kristen Luidhardt welcome Jeff Kirkham, a retired Green Beret with 28 years of service, co-founder of Black Rifle Coffee Company, inventor, nurse, and author of the best-selling Black Autumn book series, which has been adapted into the television series Homestead by Angel Studios. He is also the creative mind behind the survival tools and products for ReadyMan. Their conversation explores how resilience, vulnerability, and authentic community are the keys to thriving in both crisis and everyday life.
Whether you’re a entrepreneur, veteran, or just someone seeking more purpose and peace, this conversation will leave you thinking, laughing, and maybe even planning your next cold plunge.
Key Takeaways from This Episode:
- Discover how to reframe failure and pain as fuel for growth, purpose, and resilience.
- Apply the AVAR Framework (Authentic, Vulnerable, Accountable, Reciprocal) to strengthen your marriage, business, and community.
- Learn practical tools to calm your nervous system, master your mindset, and stay steady under pressure.
- Understand why most grocery stores would be empty by Day 3 of a crisis—and how to prepare before it happens.
- See how Jeff turned a 2,000-page draft into a million-copy bestselling series and hit TV show—lessons in persistence and creative execution.
Ready to grow your brand with conviction? We’ve got you covered. Schedule a free, no-pressure 1:1 call with our team.
Relevant Links and Resources:
🌐 Learn more about ReadyMan: https://www.readyman.com/
📚 Get your FREE copy of Liberty Spenders™: https://libertyspenders.com/FreeBook
📘Free Case Study: The Step-by-Step Approach to Success: https://libertyspenders.com/CaseStudy🤝 Join the Liberty Partnership Community: https://libertyspenders.com/calendar/
🔗 Connect with Liberty Spenders™:
Facebook: https://www.facebook.com/libertyspenders
Instagram: https://www.instagram.com/libertyspenders
LinkedIn: https://www.linkedin.com/company/libertyspenders
Rumble: https://rumble.com/c/c-6192506
YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
X: https://x.com/LibertySpenders
🔗 Connect with Kurt and Kristen Luidhardt:
Facebook: https://www.facebook.com/luidhardts
Instagram: https://www.instagram.com/luidhardts
LinkedIn: https://www.linkedin.com/company/luidhardts
Truth Social: https://truthsocial.com/@luidhardts
X: https://x.com/luidhardts
Liberty Spenders™ Podcast
Join Kurt and Kristen, founders of Liberty Spenders™ on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.
Learn more about your ad choices. Visit megaphone.fm/adchoices