One of the tech trends I am repeatably reading about is how businesses should leverage technology to power digital experiences. But the questions many business leaders are asking is how should they do it? And what does it look like compared with how they might be working now?

These are the things that I think about and why I'm excited to get Todays guest, Yext’s EVP of Commercial Business Dave Lehman onto my daily tech podcast.

Yext is on a mission to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action.

Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.

Dave Lehman is Yext’s Executive Vice President, Commercial Business Unit, leading small business and midmarket sales strategy. Dave brings twenty years of technology and sales experience at some of the world’s leading technology companies to his role.

Prior to joining Yext, Dave was Chief Revenue Officer of Campaign Monitor, where he doubled the company’s bookings in the first twelve months and led sales and customer success at Captora. He was also Vice President of Commercial Sales at Salesforce, where he founded the company’s office in Chicago, growing it by 400 people in two years, and specialized in delivering solutions to midsize and small businesses.

We talk about how Yext is helping businesses and also discuss their recent partnership with Adobe that allows customers to leverage Yext to increase the discoverability of the facts about them in their Adobe-power properties.