As you’re reading these lines, around the world dozens and dozens of app marketing teams work on brainstorming new ideas to give their app a leg up on competition. They crunch data from app analytics tools, trying to figure out why people churn away from their app, decide on plugging in a new app user acquisition channel and so on. The list is endless. If you put together all those activities together you get the App Lifecycle marketing notion – a holistic view on an app marketing, when all activities are viewed as a part of the general picture. It’s about long term strategy and being able to think a few steps ahead and plan ahead. In this episode we have Fouad Saeidi, CEO of App