‘If you treat your cows as a religion, you’re doing it wrong!’ says Chip Kemp, our highly experienced and entertaining ‘character in livestock’ this week. In his role with the Simmental Association in US, Chip has a massive insight into the beef industry and how it is rapidly evolving across the world, not just the business but the function of the breed association itself. Their IGS database globally evaluates 20 million cattle across all breeds, making it the biggest and most accurate tool in the industry. We move on to discuss hybrid and composite breeding, in what I think is one of the most eye-opening episodes to date, and possibly a glimpse into the future.