In the eternal struggle between the urgent and the important… our clients often win, and our agencies often lose.

But treating your agency like your most important client is the best way to serve both your agency and your clients.

In this episode, I interview Veronique James, Founder and CEO at The James Agency, about prioritizing your agency.

What we talked about:

- Tactical strategies for treating your agency like a client (including budgets and billable hours)

- How to assess what is urgent vs. what is important, especially when you're busy

- Positioning your communications during this tender time of global crisis

- The necessary mindset for prioritizing your agency's needs

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or our website.