The B2B Playbook

#85: Katie Ray - Build an Engaged Community For Your Brand (How to) | Where to Start, how to SCALE, how to Measure


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Community. Can’t live with them, can’t live without them.

And they’re a hell of a nut to crack to build a successful one in any case!

Thankfully we were able to get Katie Ray onto the show this week to give us a masterclass on all things community!

She shared with us some important foundations to put in place, as well as how to manage the unpredictability of growing a community.

It’s a very helpful episode for those of us in the business of building a community to help others!


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The B2B PlaybookBy Kevin Chen & George Coudounaris

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