Adam is joined by Klue's Growth Product Manager Isabel Gan to peek into the world of leveraging competitive intelligence for your product strategy. Isabel breaks down how three key areas of product strategy where product managers should be using competitive intel, the differences between how a startup, a scaleup and an enterprise company might use competitive intel, and the complex cost-benefit analysis all product managers have to weigh.

If you want to dive deeper into the world of product management, you should check out Isabel's show the Product Toolbox. 

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Key Moments

(00:00) Introduction
(01:27) Three ways PMs should be using competitive intelligence
(03:10) The main philosophy of product development 
(06:11) How competitive intel can inform future strategy
(09:35) How a startup, scaleup and enterprise company use competitive intel differently
(12:46) How product marketers and product managers should work together
(19:15) Why product marketers need to provide competitive landscape intel
(24:20) The Product Toolbox Podcast

Production Team:

Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes

Music Credits

Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses. 

Host: Adam McQueen
Production: Grayson Ottenbreit

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.