We have all read about the retail apocalypse. But what if the future of retail was not e-commerce or bricks and mortar. What if it was something else?

SHOWFIELDS is a four-story, 14,707 sq ft space at 11 Bond Street in NYC and home to a rotating selection of nearly 30 brands (including quip, The Farmer’s Dog, Shopify’s first physical presence and more). It's built on a big idea of becoming the “the most interesting store in the world”

Tal Zvi Nathanel, CEO of SHOWFIELDS, joins me on my daily tech podcast to talk about the future of retail and how the industry is evolving industry. With SHOWFIELDS, Nathanel has created an entirely new approach to the brick & mortar approach that makes opening a store as easy as launching a website.

The retail industry veteran reveals why retail is evolving to focus on experiences and community building–not just sales. We also discuss C-commerce or “consumer commerce,” a term coined by Nathanel to define the innovative retail concept that bridges the gap between physical and digital retail.