The Innovative Agency

87: When Your "Why" Helps Marketers Double Their Reach


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Consumers hate being tracked. But marketers need data to create precision ads.

Today's guest brings his problem-solving skills to the cutting edge of data intelligence and data privacy.

In this episode, I interview Harry Maugans, Founder and CEO of Clickagy, about privacy clusters.

What we talked about:

The genuine, creepy truth that cookies can track us within a foot of our position & feed us custom ads

The problem of privacy regulation compliance & the solution of one to few

Marketers who rely on cookies can only reach 50% of devices

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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The Innovative AgencyBy Sharon Toerek

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