Consumers hate being tracked. But marketers need data to create precision ads.

 

Today’s guest brings his problem-solving skills to the cutting edge of data intelligence and data privacy.

 

In this episode, I interview Harry Maugans, Founder and CEO of Clickagy, about privacy clusters.

 

What we talked about:

 

The genuine, creepy truth that cookies can track us within a foot of our position & feed us custom ads

 

The problem of privacy regulation compliance & the solution of one to few

 

Marketers who rely on cookies can only reach 50% of devices

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.