In this inspiring episode, I sit down with Samantha O’Neil, founder of DECA Dance Competition and Unconvention, to explore how her values-driven, family-oriented approach is reshaping the competition experience for dancers, teachers, and parents alike.

From creating events that reduce stress for studio owners to offering live critiques, meaningful awards, and culturally diverse classes like African and Bollywood dance, Samantha shares the story behind DECA’s rise as a true outlier in the dance industry.

We talk about:

• Why DECA feels different—and easier—for studio owners and families

• How Samantha’s own dance and teaching experience shaped her vision

• What it means to run a truly family-run business

• DECA’s unique “Unconvention” and its focus on live music and underrepresented dance styles

• The intentional feedback, fairness, and educational integrity built into every event

• What’s next for DECA, including new offerings for dance parents

Whether you’re a studio owner, dance teacher, or parent, this conversation will leave you hopeful about the future of dance competitions—and how compassion, values, and creativity can lead the way.

Connect with DECA Dance: 🌐 decadancecompetition.com 📷 Instagram: @decadancecomp ▶️ YouTube: DECA Dance Comp