Adam is joined by James Raffield, Director of Competitive Intelligence at Druva to learn how he serves different audiences with his Competitive Intel Newsletter. James shares how he engages and inspires his audiences, how he chooses what intel to include in his newsletter and how he writes the all-important 'how it matters' section of his newsletter.

Get more expert tips on building a competitive intel newsletter with our Competitive Intel Newsletter Guide & Template.  A downloadable slide deck with best practices, the ultimate template, and advice from the best compete pros in the business.

And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.

To subscribe, visit https://klue.com/newsletter

Key Moments

(00:00) Intro with Producer Ben
(02:10) James's three competitive intel newsletter tips
(07:02) Encouraging readers to take action through the newsletter
(10:01) Supporting org-wide campaigns with the newsletter
(13:50) Enabling the senior leadership team
(17:41) Building a culture of compete
(25:05) Keeping your audience engaged

Production Team:

Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes

Music Credits

Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses. 

Host: Adam McQueen
Production: Grayson Ottenbreit

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.