Pattern Shift

#89 - Is the Fiber Advent Craze Worth It for Small Businesses?


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In this episode, we explore the enchanting yet complex world of fiber advent calendars. These holiday treasures bring joy and nostalgia to makers, but they also pose challenges for small fiber businesses creating them. We discuss the potential for overconsumption among buyers and the heavy production burden on sellers, all while asking: Is the excitement worth the cost? I share insights on finding balance, sustainability, and profitability, plus some creative ideas for advent calendars that prioritize purpose over trend. If you’re ready to rethink the holiday craze, tune in for some valuable perspective.

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BEST QUOTE FROM THE EPISODE
  • "Are you getting the right kind of exposure from making & selling advent calendars?" 
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Pattern ShiftBy Saskia de Feijter

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