Send me a Text Message.

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

Send me a Text Message.

SUMMARY

When your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your purpose—what lights you up, what matters to you, and why you started in the first place.

Whether you’re feeling stuck in the daily swirl or just getting started with your business, this episode is your invitation to pause, reflect, and get back in touch with what makes your work feel meaningful. This is the first in a special series based on my Wayfind–Organise–Launch framework.

FULL SHOW NOTES WITH TAKEAWAYS + LINKS
 patternshift.fm

BEST QUOTE FROM THE EPISODE

“Your why isn’t a mission statement—it’s something you live, not laminate.”

🔗
 Simon Sinek – Start With Why (Book)

🔗
 Simon Sinek – TED Talk

🔗
 Ja, Wol Community – Join the Conversation

 You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

Send me a Text Message.

SUMMARY

When big life changes come along—like, say, getting a new puppy—our business rhythm often needs to shift too. In this warm and reflective episode, I talk about how I’m preparing for a new season that will require more flexibility and care.

I share what went into the decision to welcome a Finnish Lapphund puppy into our home, and how I’ve been mentally and practically adjusting my business in advance. From revisiting my priorities to simplifying email strategies, I’m choosing sustainability over hustle, and presence over perfection. This episode is the beginning of a new podcast series that I’ll be recording in advance so I can step back this summer, while still showing up for my community and clients with intention.

It’s a gentle reminder that you can run a business in alignment with your life, not in competition with it.

FULL SHOW-NOTES WITH TAKEAWAYS + LINKS

patternshift.fm 

BEST QUOTE FROM THE EPISODE

“Not growing is not the same as shrinking. Keeping things status quo is fine—although very hard for me, I have to admit.”

🔗

Flodesk (50% Off for the First Year)

🔗

Email Power Hour – Get Your Email Strategy Sorted

🔗

Ja, Wol Community – Join the Conversation

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

Send me a Text Message.

In this episode, recorded on the go, I take you through a fiber-filled weekend, exploring the world of weaving with linen, learning about its rich history, and navigating the craft of slow marketing at a creative fair. From her experience in a weaving workshop with Eva Klee at Clay Handwoven to networking with fellow business owners at Crea Weekend, she shares insights on learning curves, personal growth, and the power of understanding your brand identity. Whether you’re a maker, a fiber enthusiast, or a small business owner, this episode is packed with inspiration, practical takeaways, and a good dose of humor.

 You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

Send me a Text Message.

SUMMARY

Social media keeps shifting, but email? It’s still one of the most reliable ways to connect with your audience—without fighting algorithms or creepy tech billionaires. In this episode, I talk about how I’m simplifying my own email strategy and how you can make email work for you. From essential sequences to making email feel fun instead of overwhelming, this is your permission slip to ditch the stress and start using email in a way that fits your business and your life. Need help? I also introduce the Email Power Hour—a focused session to get your email strategy on track.

FULL SHOW-NOTES WITH TAKEAWAYS + LINKS

patternshift.fm 

BEST QUOTE FROM THE EPISODE

“Find an email strategy that works for you. If it’s not fun or easy, you won’t do it.” – Saskia de Feijter

🔗 Flodesk (50% Off for the First Year)
🔗 Email Power Hour – Get Your Email Strategy Sorted
🔗 Ja, Wol Community – Join the Conversation

 You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

Send me a Text Message.

The Business Model Canvas is a creative, visual tool that helps makers and indie business owners gain clarity and structure in their business. In this episode, I explore how yarn dyers, pattern designers, and shop owners can use it to grow sustainably. Tune in now and start crafting your business with confidence! 🚀

Go to full show notes and download a Business Model Canvas Template HERE

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

Send me a Text Message.

Textile crafting is not just a creative outlet; it’s a growing industry filled with passionate entrepreneurs navigating sustainability and market challenges. From unique yarn offerings to balancing day jobs, these makers share their stories of perseverance and ambition. 
• Importance of sustainability in textile crafts 
• The journey from hobbyist to business owner 
• Challenges in competing with online marketplaces 
• Insights into marketing and communication strategies 
• Personal stories from various artisans at Handwerk Beurs 
• The need for community and support among craft business owners 
• Emphasis on ethical practices in marketing and customer engagement 
• Aspirations for growth and expansion in crafting businesses 
• Discussion on the balance between creativity and commerce 
• Exploration of unique products that meet modern consumer needs

 You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

Send me a Text Message.

SUMMARY
Hi friends! I’m wrapping up the year with a heartfelt reflection on growth, creativity, and intentional living. I share how tools like Bullet Journaling and the Year Compass help me process my year, lessons I’ve learned about overcoming self-doubt, and the joy I’ve found in crafting as therapy. Looking to 2025, I’m excited (and a little nervous!) to start a “no-buy year” to encourage mindful consumption. On the business side, I’ll focus on refining what I’ve built instead of chasing the next big thing. Join me for a mix of vulnerability, inspiration, and practical tips as we reflect and grow together.

FULL SHOW-NOTES WITH TAKEAWAYS + LINKS

patternshift.fm 

BEST QUOTE FROM THE EPISODE

"Crafting helped me rest without guilt—it felt productive but restorative at the same time."

Use my Flodesk 50% off DISCOUNT CODE (affiliate link)

DOWNLOAD the Core Focus Compass HERE

 You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

Send me a Text Message.

DOWNLOAD the Photoshoot Checklist HERE!! 

SUMMARY

In this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips.

We talk about everything from choosing the right photographer and planning your vision, to outfit choices and logistics. I’ll also share how to be authentic in your photos, which is key to building trust with your audience. We discuss how to prepare props, brainstorm locations, and practice poses that work best for your body and brand personality. I also touch on what photo shoot costs can look like and how to work within your budget.

A good photo shoot is an investment in your brand’s image and ultimately in your business growth. So, if you’re ready to take your business photos to the next level, this episode will give you the confidence and clarity to make it happen!

FULL SHOW-NOTES WITH TAKEAWAYS + LINKS

patternshift.fm 

BEST QUOTE FROM THIS EPISODE

• “It’s an investment, not an expense. It’s worth it and not as expensive as you think” – Saskia de Feijter, host

Use my Flodesk 50% off DISCOUNT CODE (affiliate link)

DOWNLOAD the Photoshoot Checklist HERE!! 

 You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

Send me a Text Message.

In this episode, we explore the enchanting yet complex world of fiber advent calendars. These holiday treasures bring joy and nostalgia to makers, but they also pose challenges for small fiber businesses creating them. We discuss the potential for overconsumption among buyers and the heavy production burden on sellers, all while asking: Is the excitement worth the cost? I share insights on finding balance, sustainability, and profitability, plus some creative ideas for advent calendars that prioritize purpose over trend. If you’re ready to rethink the holiday craze, tune in for some valuable perspective.

FULL SHOW-NOTES WITH TAKEAWAYS

patternshift.fm 

GET MAILS HERE!

BEST QUOTE FROM THE EPISODE

• "Are you getting the right kind of exposure from making & selling advent calendars?" 

LINKS

• Ja, Wol community 
• FREE download the 2025 wall calendar
• Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
• DOWNLOAD the Core Focus Compass HERE

 You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]

This episode was sponsored by Ja, Wol. I promote my own services and products in my podcast rather than working with sponsors. I will share the odd-discount for things I fully support and use.

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆

☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!