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We talk about how high standards and perfectionism can freeze momentum, especially when you are building something big like a new website. We share a practical way to choose a deadline, define a baseline, and ship a first version that helps people find you and pay you. 
• why big ideas turn into start stop progress 
• how Parkinson’s law makes long deadlines drag 
• choosing a baseline so version one can go live 
• simple website essentials for artists, makers and shop owners 
• taking tiny daily steps to build momentum 
• when paying for better tools or help saves time 
Let me know if you need some help around this. You find all the information on paternshift.fm. Share this podcast with someone you know that you think could benefit from some insights.

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We trade perfection for a real-time chat about how our brains and bodies shape creative work, from travel calm to the need for negative space away from screens. Along the way we unpack neurodivergence, boundaries, and why coaching can be the container that helps you hear yourself think. 

• letting go of perfectionism and choosing honesty over polish 
• finding calm through slower inputs and solo travel time 
• Rick Rubin’s The Creative Act and taking notes without screens 
• creating negative space through walks journalling and reading 
• bullet journalling and commonplace-style note taking for learning 
• weight loss support tools and how ADHD affects body signals 
• intuitive eating curiosity and stepping away from diet culture 
• discovering aphantasia and rethinking how imagination works 
• masking boundaries and communicating needs with friends 
• coaching as a safe container for thinking feeling and change 

Please reach out to me I love to hear from you Please reach out and let me know what you thought 

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You’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’s den with no way out. I used to feel exactly the same way. Now I’m on the other side of it, and I want to invite you in properly.

In this short episode I walk through what a discovery call actually is — and what it isn’t. It’s not a sales pitch. It’s not a test you can fail. It’s not a free coaching session. And you won’t leave owing me anything.

What it is: a 30-minute real conversation. We figure out where you are, what might help, and whether we’re a match. It goes both ways — I’m figuring out if I can help you, and you’re figuring out if I’m the right person to do that.

I also talk about the question I always ask: are you in building mode or survival mode? And I explain the difference between coaching and therapy — including why there’s still space for real emotions in coaching, just not trauma work.

If you’re curious, that’s already enough reason to book. You don’t need a plan. You don’t need to prepare. Just show up.

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I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the antidote to cynicism, and three questions to find out where you're running on borrowed structure.

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We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive signal.

• owning the creative life and business coach identity
• why one-off posts fail to reach people
• the wedding metaphor for attention and delivery
• silence meaning timing, not disinterest
• mere exposure effect and the rule of seven
• the boredom paradox and staying the course
• building mini campaigns with varied formats
• using multiple platforms without copy-paste
• checking numbers to calm your nerves
• connecting the dots with clear calls to action

Email me at info at ja-wol.com
Go to www.patternshift.fm to find out more

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In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels supportive, spacious, and doable. If you’re craving more ease, courage, stillness, or time to create, this episode will help you clarify what you truly want for the year ahead.

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Am I my brand? And does branding even matter when I’m a tiny, one-person creative business?

In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work.

I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen West, Rowan, Hedgehog Fibres), talk about my own journey from yarn shop to coaching, and get honest about boundaries, privacy, and starting a YouTube channel without burning myself out.

I close with journaling questions to help you see where your branding already shines, and how you can use it as a tool instead of a costume.

• Watch the video version on my YouTube channel
https://www.youtube.com/@pattern-shift 

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- How I separate ideas from tasks, plan by energy, and keep marketing simple - 

Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent, creative brain—lightly. Using examples from some of my clients, I separate ideas from tasks, choose one daily priority, and use soft time blocks guided by energy instead of the clock. I talk about how Bullet Journaling® supports me (without needing pretty pages), how I turned my phone into a tool, and why monthly/weekly/daily funnels keep my daily list truly doable. If you’ve tried rigid systems and rebelled, this is for you. Planning can protect your freedom, help you make more, and keep your marketing consistent—without heroic last-minute sprints.

FULL SHOWNOTES WITH LINKS: https://www.ja-wol.com/blogs/podcast/107

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I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I challenge that idea. I share my own stories as both a coach and a client, from working with ADHD and lifestyle coaches on my weightloss journey to helping my clients rediscover joy in their creative work.

With humor, honesty, and a healthy dose of Dutch pragmatism, I explain how coaching differs from consulting, mentoring, and therapy—and why it’s such a powerful way to find clarity when you’re ready to grow. I also talk about how our cultural tendency to “doe maar normaal” can make asking for support feel uncomfortable, even when it’s exactly what we need.

If you’ve ever thought coaching wasn’t “for you,” this episode might shift your perspective.

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!