Pattern Shift

By Saskia de Feijter

Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up an

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FAQs about Pattern Shift:

How many episodes does Pattern Shift have?

The podcast currently has 116 episodes available.

Pattern Shift episodes:

January 18, 2025 #92 - Scaling up Without losing your Creative Spark - ‘Handwerkbeurs Edition'
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Textile crafting is not just a creative outlet; it’s a growing industry filled with passionate entrepreneurs navigating sustainability and market challenges. From unique yarn offerings to balancing day jobs, these makers share their stories of perseverance and ambition.
• Importance of sustainability in textile crafts
• The journey from hobbyist to business owner
• Challenges in competing with online marketplaces
• Insights into marketing and communication strategies
• Personal stories from various artisans at Handwerk Beurs
• The need for community and support among craft business owners
• Emphasis on ethical practices in marketing and customer engagement
• Aspirations for growth and expansion in crafting businesses
• Discussion on the balance between creativity and commerce
• Exploration of unique products that meet modern consumer needs
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☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
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Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
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42min
December 07, 2024 #91 - A Year in Business and Craft; my Tools for Reflection
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SUMMARY
Hi friends! I’m wrapping up the year with a heartfelt reflection on growth, creativity, and intentional living. I share how tools like Bullet Journaling and the Year Compass help me process my year, lessons I’ve learned about overcoming self-doubt, and the joy I’ve found in crafting as therapy. Looking to 2025, I’m excited (and a little nervous!) to start a “no-buy year” to encourage mindful consumption. On the business side, I’ll focus on refining what I’ve built instead of chasing the next big thing. Join me for a mix of vulnerability, inspiration, and practical tips as we reflect and grow together.

FULL SHOW-NOTES WITH TAKEAWAYS + LINKS
patternshift.fm
BEST QUOTE FROM THE EPISODE
"Crafting helped me rest without guilt—it felt productive but restorative at the same time."
Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
DOWNLOAD the Core Focus Compass HERE

Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
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38min
November 23, 2024#90 - Show Yourself: Elevating Your Brand with Professional Photography
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DOWNLOAD the Photoshoot Checklist HERE!!
SUMMARY
In this episode, I’m diving into why professional photos are a must-have for your business, how to prepare for a successful photo shoot, and how to overcome any nerves you might have about being in front of the camera. If you’ve been thinking about having a photo shoot but don’t know where to start, I’ve got you covered with practical advice and mindset tips.
We talk about everything from choosing the right photographer and planning your vision, to outfit choices and logistics. I’ll also share how to be authentic in your photos, which is key to building trust with your audience. We discuss how to prepare props, brainstorm locations, and practice poses that work best for your body and brand personality. I also touch on what photo shoot costs can look like and how to work within your budget.
A good photo shoot is an investment in your brand’s image and ultimately in your business growth. So, if you’re ready to take your business photos to the next level, this episode will give you the confidence and clarity to make it happen!
FULL SHOW-NOTES WITH TAKEAWAYS + LINKS
patternshift.fm
BEST QUOTE FROM THIS EPISODE
“It’s an investment, not an expense. It’s worth it and not as expensive as you think” – Saskia de Feijter, host
Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
DOWNLOAD the Photoshoot Checklist HERE!!
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
40min
November 11, 2024#89 - Is the Fiber Advent Craze Worth It for Small Businesses?
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In this episode, we explore the enchanting yet complex world of fiber advent calendars. These holiday treasures bring joy and nostalgia to makers, but they also pose challenges for small fiber businesses creating them. We discuss the potential for overconsumption among buyers and the heavy production burden on sellers, all while asking: Is the excitement worth the cost? I share insights on finding balance, sustainability, and profitability, plus some creative ideas for advent calendars that prioritize purpose over trend. If you’re ready to rethink the holiday craze, tune in for some valuable perspective.
FULL SHOW-NOTES WITH TAKEAWAYS
patternshift.fm
GET MAILS HERE!

BEST QUOTE FROM THE EPISODE
"Are you getting the right kind of exposure from making & selling advent calendars?"
LINKS
Ja, Wol community
FREE download the 2025 wall calendar
Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
DOWNLOAD the Core Focus Compass HERE
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
24min
October 25, 2024 #88 - From Trachtenjakke to Ski Pants: Making what you need AND want
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Autumn's gentle embrace brings both warmth and wistfulness, a duality that mirrors the journey through age and identity. As the leaves change, so too does our perspective on self-image and creativity. Join me as I share my personal reflections on maintaining authenticity while confronting societal norms. From reconsidering bold hair colors of my younger days to finding solace in knitting and spinning, discover how embracing change is an art in itself. The cozy melancholy of the season isn't just a backdrop; it's a catalyst for reevaluating how we express our true selves and connect with others who share our vision.

Ever thought of taking fashion into your own hands, literally? With Caroline's expert guidance, I ventured into the exhilarating world of sewing to craft my ski wear collection. This isn’t just about making clothes; it's a rebellion against fashion industry norms. Picture ski pants with striking pink accents, crafted from repurposed treasures like a yellow raincoat, and plans for a jacket that speaks volumes in leopard-butterfly print. It's a celebration of sustainability and personal empowerment, proving that the joy of creation is often found in the details of what we make for ourselves.

Our podcast community thrives on support and shared journeys. This space is dedicated to those who find their passions in entrepreneurship and creativity, transforming necessities into genuine desires. By joining us, even for a short while, you contribute to a network that champions authenticity and mutual support. It’s challenging to ask for help, but community contributions are the lifeblood of our podcast’s growth and sustainability. We invite you to be a part of this vibrant community, where your insights and support fuel a collective journey towards creativity and conscious growth.
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
48min
October 11, 2024 #87 - Wundersie's Impact: Eco-Friendly Creations and Market Transformation with Anna Allers
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Ever wondered how a small business can disrupt an entire market? Anna pulls back the curtain on how Wundersie is shaking up the knitting accessory scene with sustainable products, including eco-friendly needle cases made from vegan "leather paper." Her personal brand on Instagram is a vibrant showcase of these unique creations and a lesson in conscious consumerism. Listen as Anna discusses the challenges of starting a business in Germany and the importance of focusing on one's strengths to drive growth. With a partnership with renowned needle producer Addi, Wundersie is gearing up for even greater things.

https://www.instagram.com/anna.allers/
https://linktr.ee/anna.allers
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
59min
July 05, 2024#85 - From Full InstaGram Breakup to Reconnection - Pt 1. The Experiment
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In this episode, I delve into my personal journey with social media, particularly Instagram.

This is the first of a two part episode that introduces my reasons for leaving InstaGram, my reasons for coming back and my conclusions after 7 months.

I discuss my decision to step away from the platform two years ago due to its impact on my health and well-being. I've decided to return, but with a new approach. I'm exploring how to maintain a minimalist brand presence, focusing on connection and authenticity rather than followers and likes. This experiment is about finding a way to use Instagram that aligns with my values and doesn't compromise my well-being.

FULL SHOW-NOTES WITH TAKEAWAYSpatternshift.fm

GET MAILS HERE!
BEST QUOTE FROM THE EPISODE

"I hope you are inspired to become the puppeteer and not the puppet." - Saskia de Feijter - podcast host
LINKS
Instagram
My Community
Business Circle Program
Use my Flodesk 50% off DISCOUNT CODE (affiliate link)

DOWNLOAD the Core Focus Compass HERE

CONNECT WITH SASKIAwebsite https://www.patternshift.fm

community https://community.ja-wol.com

e-mail [email protected]

Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
45min
June 28, 2024#86 - From Full InstaGram Breakup to Reconnection - Pt 2. The Execution
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What if taking a break from Instagram could actually transform your business strategy? Join me as I share my personal journey of stepping away from Instagram for two years, only to return with a strategic vision and a clear purpose.

SUMMARY
In this episode, I discuss my experiences with Instagram as a marketing tool for my business. I emphasize the importance of cultivating genuine connections over garnering thousands of followers and share my plans to limit my screen time on Instagram and explore other platforms, like Pinterest.

Listen to part 1. HERE.
FULL SHOW-NOTES WITH TAKEAWAYS
patternshift.fm
GET MAILS HERE!BEST QUOTE FROM THE EPISODE
"Instagram will always have to be just a small part of how I reach my potential customers."
LINKS
Notion
Bullet Journal Method
Instagram
Pinterest
Flodesk (get 50% off)
WANT THE ‘INSTANT MINIMALIST INSTA’ WORKSHEET?
Let me know HERE!
CONNECT WITH SASKIA
website https://www.patternshift.fm
community https://community.ja-wol.com
e-mail [email protected]
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
47min
June 07, 2024 #84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool Weekend
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Can you imagine turning your passion for textiles into a thriving business? On this episode of the Pattern Shift podcast, we transport you to the lively Wedding Wool Weekend festival in Berlin’s Wedding neighborhood. Joined by my friend Angela, we had the pleasure of talking with several brilliant textile business owners. Thanks to Ruta from Wollen Berlin, who organized this remarkable event, we're able to share their insightful journeys with you. Listen to our conversation with Saskia Maas of Ovis Etc, who delves into the importance of non-superwash yarn and reveals how support networks can be game-changers for creative entrepreneurs.

We also bring you the compelling stories of two business owners who transitioned from being self-taught in areas like marketing and photography to seeking professional help to streamline their operations. Hear from a talented knitwear designer who shares her strategies for balancing the creative and business aspects of her work and the empowering role of collaboration. Discover practical advice on building a long-term, sustainable business and the hurdles you must overcome to maintain your creative edge while growing your brand.

Finally, get inspired by Melinda, Silke from Funk Fiber, and Nora from Kitzgarn as they candidly discuss the realities of managing small businesses. They open up about the struggles of juggling multiple tasks, from marketing to administrative duties, and the crucial role of community support in navigating these challenges. This episode is a treasure trove of insights for any aspiring or current business owner in the textile industry, emphasizing the power of collective support and continuous learning. Tune in to hear these remarkable stories and gain valuable tips for your entrepreneurial journey.

Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
1h 9min
May 24, 2024#83 - Practical Exercises for Better and Holistic Time Management
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Hey everyone, Ever feel like your day is a whirlwind and you wonder where all your time went by bedtime? In this episode, we're diving into the secrets of mastering your time with a holistic approach. Reflecting on my journey running an indie yarn shop, I realized the chaos of constant busy work and the importance of focused, mindful time management.
I'll walk you through five steps to gain insight into your current time usage and practical exercises to improve it. We'll cover everything from tracking your time with a bullet journal to setting clear intentions. Plus, I'll share wisdom from Oliver Berkman's book "4,000 Weeks," which reshapes how we view productivity. By the end, you'll have tools to balance your work and personal life better. Don't forget to share your insights with me—I love hearing from you all. Let's create a pattern shift in your life and business!
FULL SHOW-NOTES WITH TAKEAWAYS
patternshift.fm
GET MAILS HERE!

QUOTE FROM THE EPISODE"Understanding how you use your current time is the first step to making meaningful changes."

LINKS
Pattern Shift Website
Sign Up for Pattern Shift Mails
Leave a Voice Message
Oliver Berkman's "4,000 Weeks" on Amazon
Bullet Journal Method
Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
DOWNLOAD the Core Focus Compass HERE
CONNECT
website https://www.patternshift.fm
community https://community.ja-wol.com
e-mail [email protected]
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
30min

FAQs about Pattern Shift:

How many episodes does Pattern Shift have?

The podcast currently has 116 episodes available.

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