Pattern Shift

By Saskia de Feijter

Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up an

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FAQs about Pattern Shift:

How many episodes does Pattern Shift have?

The podcast currently has 119 episodes available.

Pattern Shift episodes:

June 28, 2024#86 - From Full InstaGram Breakup to Reconnection - Pt 2. The Execution
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What if taking a break from Instagram could actually transform your business strategy? Join me as I share my personal journey of stepping away from Instagram for two years, only to return with a strategic vision and a clear purpose.

SUMMARY
In this episode, I discuss my experiences with Instagram as a marketing tool for my business. I emphasize the importance of cultivating genuine connections over garnering thousands of followers and share my plans to limit my screen time on Instagram and explore other platforms, like Pinterest.

Listen to part 1. HERE.
FULL SHOW-NOTES WITH TAKEAWAYS
patternshift.fm
GET MAILS HERE!BEST QUOTE FROM THE EPISODE
"Instagram will always have to be just a small part of how I reach my potential customers."
LINKS
Notion
Bullet Journal Method
Instagram
Pinterest
Flodesk (get 50% off)
WANT THE ‘INSTANT MINIMALIST INSTA’ WORKSHEET?
Let me know HERE!
CONNECT WITH SASKIA
website https://www.patternshift.fm
community https://community.ja-wol.com
e-mail [email protected]
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
47min
June 07, 2024 #84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool Weekend
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Can you imagine turning your passion for textiles into a thriving business? On this episode of the Pattern Shift podcast, we transport you to the lively Wedding Wool Weekend festival in Berlin’s Wedding neighborhood. Joined by my friend Angela, we had the pleasure of talking with several brilliant textile business owners. Thanks to Ruta from Wollen Berlin, who organized this remarkable event, we're able to share their insightful journeys with you. Listen to our conversation with Saskia Maas of Ovis Etc, who delves into the importance of non-superwash yarn and reveals how support networks can be game-changers for creative entrepreneurs.

We also bring you the compelling stories of two business owners who transitioned from being self-taught in areas like marketing and photography to seeking professional help to streamline their operations. Hear from a talented knitwear designer who shares her strategies for balancing the creative and business aspects of her work and the empowering role of collaboration. Discover practical advice on building a long-term, sustainable business and the hurdles you must overcome to maintain your creative edge while growing your brand.

Finally, get inspired by Melinda, Silke from Funk Fiber, and Nora from Kitzgarn as they candidly discuss the realities of managing small businesses. They open up about the struggles of juggling multiple tasks, from marketing to administrative duties, and the crucial role of community support in navigating these challenges. This episode is a treasure trove of insights for any aspiring or current business owner in the textile industry, emphasizing the power of collective support and continuous learning. Tune in to hear these remarkable stories and gain valuable tips for your entrepreneurial journey.

Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
1h 9min
May 24, 2024#83 - Practical Exercises for Better and Holistic Time Management
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Hey everyone, Ever feel like your day is a whirlwind and you wonder where all your time went by bedtime? In this episode, we're diving into the secrets of mastering your time with a holistic approach. Reflecting on my journey running an indie yarn shop, I realized the chaos of constant busy work and the importance of focused, mindful time management.
I'll walk you through five steps to gain insight into your current time usage and practical exercises to improve it. We'll cover everything from tracking your time with a bullet journal to setting clear intentions. Plus, I'll share wisdom from Oliver Berkman's book "4,000 Weeks," which reshapes how we view productivity. By the end, you'll have tools to balance your work and personal life better. Don't forget to share your insights with me—I love hearing from you all. Let's create a pattern shift in your life and business!
FULL SHOW-NOTES WITH TAKEAWAYS
patternshift.fm
GET MAILS HERE!

QUOTE FROM THE EPISODE"Understanding how you use your current time is the first step to making meaningful changes."

LINKS
Pattern Shift Website
Sign Up for Pattern Shift Mails
Leave a Voice Message
Oliver Berkman's "4,000 Weeks" on Amazon
Bullet Journal Method
Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
DOWNLOAD the Core Focus Compass HERE
CONNECT
website https://www.patternshift.fm
community https://community.ja-wol.com
e-mail [email protected]
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
30min
May 10, 2024#82 - Casually chatting about travel, craft projects and current obsessions
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I'll discuss balancing my craft business, personal health, and self-care. Venturing into video podcasting deepens my audience connection. COVID-19 reminded me to prioritize health over productivity. Crafting remains a source of relaxation and creativity amidst running a small business. I emphasize sustainable crafting and integrating it into my marketing. Join me as I share my journey.
FULL SHOW-NOTES WITH TAKEAWAYS patternshift.fm

GET MAILS HERE!

BEST QUOTE FROM THE EPISODE
"Sometimes, a lot of the time, when you get overwhelmed by all the things you need to do and you don't have the energy to do things, and you do want to show up... answer the question: How can it be easy?"
LINKS
Bullet Journal Method
Ja, Wol Community
Check Your Thread Podcast with Zoe Edwards
Sätergläntan Institutet för slöjd och hantverk
Hollands Wol Collectief
Navia Brushed Tradition yarn
Wedding Wool Weekend
J. Herbin Inks
Kaweco pens
AdventureDenali
Moon Sisters shawl
Marlisle - a new direction in Knitting by Anna Maltz
Ess Shawl
If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there.

Go to Patternshift.fm and click
Support the Show.
☆☆☆
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
59min
April 12, 2024 #81 - You Need a Mindset Shift! - Let’s Talk Change, Comfort Zones and Taking Action
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I have been running the Business Circle for a few years now and one topic stood out in the most recent Wins + Woes meeting. From this I feel the need to emphasize the importance of a mindset shift. So we talk about why a mindset shift is necessary to encourage you to get out of your comfort zone while still taking care of yourself. Because… if you don’t change anything, nothing will change. So unless you are happy and content where you are as a person and a business owner, this episode is for you!

FULL SHOW-NOTES WITH TAKEAWAYS

patternshift.fm

GET MAILS HERE!

BEST QUOTE FROM THE EPISODE

"People are afraid of change. Some see it as a threat, while others see it as an adventure."
LINKS

Byron Katie's Work: Explore Byron Katie's approach to mindset and self-inquiry through her official website: The Work of Byron Katie

Shirzad Chamine - Positive Intelligence: Learn more about Shirzad Chamine's work on positive intelligence and mindset shifts: Positive Intelligence

Bullet Journaling: Discover the bullet journal method for productivity and organization: Bullet Journal

Marie Kondo's Method: Explore Marie Kondo's approach to decluttering and organizing for a more mindful life: KonMari

Use my Flodesk 50% off DISCOUNT CODE (affiliate link)

DOWNLOAD the Core Focus Compass HERE

Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
24min
March 29, 2024 #80 - Sewing the Seeds of Love - Set Business Goals to Match Your Values
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In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize the need for alignment with personal values and decision-making to drive business success.
I introduce a step-by-step approach to goal setting, starting with personal goals before transitioning to business goals. Practical exercises and worksheets are provided to encourage entrepreneurs to integrate personal and business values into their goals for greater clarity and effectiveness.
Highlighting models like SMART, GROW, and WWHW, I emphasize specificity, measurability, achievability, relevance, and timeliness in goal setting. Through examples across various business aspects, I demonstrate how goals can be tailored to individual needs and values.

FULL SHOW-NOTES WITH TAKEAWAYS

patternshift.fm

GET MAILS HERE!

BEST QUOTE FROM THE EPISODE"It's crucial to integrate personal and business values for clarity and effectiveness."

LINKS

Goal Setting Worksheets
Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
DOWNLOAD the Core Focus Compass HERE

Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
30min
March 15, 2024 #79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate Challenges
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I wanted to do an episode about Etsy and if it is worth starting your own website, when I went to Threads to do a callout for craft business that have ideas about this, I saw a post by a printmaker. This post inspired my episode. Sometimes you don't know where to start and the business roadmap is completely unclear. I hope that I can make it a bit more simple with this basic roadmap.

I was moved and frustrated by the ever-returning struggles of small creative businesses. So in this episode, I'll guide you through the fundamental steps of building your own business in a simple and straightforward manner. While these steps may seem basic, they provide a solid foundation for anyone embarking on their entrepreneurial journey. My aim is to boost your confidence and highlight areas where you may need further education or information.
FULL SHOW-NOTES WITH TAKEAWAYS
patternshift.fm
GET MAILS HERE!

BEST QUOTE FROM THE EPISODE"Knowing your needs, values, and goals is the foundation of building your business."

LINKS
#76 - Unraveling your business identity - pt 1. Your Identity
#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity
the printmaker that inspired this episode:
Rachel Snowdon https://www.rachelsnowdon.com/
Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
DOWNLOAD the Core Focus Compass HERE

CONNECT WITH SASKIA
website https://www.patternshift.fm
community https://community.ja-wol.com
e-mail [email protected]
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
51min
March 01, 2024 #78 - How to Sell Your Products Without Feeling Gross
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Hey lovely listeners! Today's episode is all about shifting the mindset in selling. I've got some nuggets of wisdom to share on making the whole process feel authentic and, dare I say, enjoyable! Stick around for tips, personal anecdotes, and a sprinkle of humor.

I spill the tea on transforming your approach to selling. It's not about pushing for money; it's about serving and sharing your passion. The key is understanding your audience's needs and authentically connecting with them. From dealing with nerves to choosing the right platforms, I share personal insights and practical tips. Learn from my adventures on Instagram and get a sneak peek into my upcoming Pinterest journey. Celebrate wins, big or small, and use feedback to continually refine your approach. Remember, selling isn't icky when it aligns with your values and feels like an extension of your genuine self.
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
43min
February 16, 2024#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity
Send us Fan Mail
SUMMARY
In this episode, we explore the intricate world of establishing a unique business identity in the textile craft market. The key, I emphasize, is standing out authentically amid saturation.
I advocate aligning personal values with business ethos and guide listeners through the transition from crafter to successful business owner. We focus on two vital aspects: your identity as a business owner and your customer's identity. Understanding the passion-driven nature of the textile craft industry, I stress the importance of identifying your ideal customer to create a sustainable business model.
The episode addresses challenges in this industry, like customer perspectives on pricing, urging honesty and a holistic approach. A step-by-step process to find your business identity is outlined, emphasizing individuality and alignment with your customer's identity.
FULL SHOW-NOTES WITH TAKEAWAYS

https://www.patternshift.fm

GET ON THE LIST for updates and actionable tips!

BEST QUOTE FROM THE EPISODE
"If you're honest and true to yourself, you'll feel good about what you do. You won't step out of boundaries, you will be honest and true."

LINKS
Notion
Bullet Journal Method
Identify your Identity Worksheet
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
36min
February 02, 2024#76 - Unraveling your Business Identity - pt 1. Your Identity
Send us Fan Mail
SUMMARY
Hey, it's Saskia de Feijter, your guide on Pattern Shift. In this episode, I share my 16 years of experience in textile crafts and marketing, taking you on a journey from crafter to empowered business owner.

We dive deep into the importance of standing out authentically in the market, steering clear of trends, and embracing your unique identity.

I highlight the need to align personal values, understand customer needs, and create a sustainable business model.

Don't miss out on the free PDF for self-discovery prompts and the opportunity to sign up for Pattern Shift updates and join the Ja, Wol Business Circle.

Let's explore the transformative power of individuality in the creative business landscape together.

FULL SHOW-NOTES WITH TAKEAWAYS

https://www.patternshift.fm

GET ON THE LIST for updates and actionable tips!

BEST QUOTE FROM THE EPISODE

"Don't forget that what is popular and what you see a lot of can become boring very fast. Be yourself, and your uniqueness will endure."

LINKS
Notion
Bullet Journal Method
Identify your Identity Worksheet
CONNECT WITH SASKIA
website https://www.patternshift.fm
community https://community.ja-wol.com
e-mail [email protected]
Support the show
☆ other ways to SUPPORT THE SHOW ☆
If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!
☞ GET MAIL ☜☆ SIGN UP HERE! ☆
☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!
...more
28min

FAQs about Pattern Shift:

How many episodes does Pattern Shift have?

The podcast currently has 119 episodes available.

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