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What happens when crafting collides with activism? Craftivism. Join Saskia de Vaiter and author Betsy Greer as we unravel this powerful concept and its effect on creative entrepreneurs. We dive into how craftivism is not only transformative for individuals but a vehicle for fostering sustainable connections and growth on both personal and business levels. We share real-life experiences of navigating the discomfort of marketing and selling, emphasizing authenticity as the beacon guiding us through.

A turning point in many creative journeys comes from a place of trauma, self-doubt, or pain. Through the lens of the punk DIY mindset, we discuss the therapeutic power of crafting in overcoming these hurdles. Crafting becomes a pipeline for building confidence, connecting with others, and ultimately, making a difference. Here, we explore the significance of valuing your own work and expertise, sharing our personal approaches towards income generation, branding, and marketing within the crafting community.

The art of making is revolutionary—an act that disrupts systems and creates change. We delve into how making intentional, value-aligned decisions can bring about this revolution. As we discuss sustainable decision-making strategies, we reflect on the demands of conforming to marketing strategies and the need to carve your path. Lastly, we look at craftivism through the lens of wardrobe creation, the power of small actions, and how crafting can revolutionize not only your life but your connections with others. Join us in this enriching conversation that's sure to leave you inspired and empowered.

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What if marketing wasn't about pushing sales, but about engaging and empowering your audience? Ponder that as you join Simon Batchelor and myself on this riveting journey down the road less taken in marketing strategies. Together, we'll uncover the secrets of ethical and effective marketing, painting a picture of a world where marketing is not only authentic and fun but also resonates deeply with the audience, encouraging them to become active participants in the buying process.

Our conversation covers a spectacular range of topics, from the power of customer-centric marketing to the challenges and realities of social media marketing. We'll challenge the traditional goal-focused marketing perspectives, introducing the concept of viewing marketing from the client's eyes. Simon and I dig deep into brand portrayal, content creation, and the game of numbers that is social media. We'll guide you on how to navigate this minefield, highlighting the importance of genuine engagement and community building over simply growing your follower count.

In the latter half, we shift focus to the power of email marketing, discussing how this often-overlooked strategy can provide a more direct and personal link to your audience compared to social media. We'll also delve into the intriguing concepts of the 'helping others industry' and the 'kindness economy', exploring how these relate to ethical marketing. The conversation wraps up with a deep dive into the shift to slow fashion and how all these marketing strategies can be used to strike a meaningful chord with your audience. So gear up to revolutionize your marketing approach, making it a journey as authentic and enjoyable as possible!

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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Ready to unlock the secrets of optimizing creativity and productivity in your business? Brace yourself for a transformative journey with our special guest, Mark Steadman, the mastermind behind Creative Workflows. Together, we'll explore the labyrinth of the creative process, highlighting the challenges faced by creative entrepreneurs and shedding light on how they can thrive sustainably. You'll learn how to leverage your inherent creativity to manage your business, and how technology can be a valuable ally in this endeavor. We'll also underline the importance of carving out time for planning, organizing, and immersing in what truly fuels our passion - our craft.

Curious about how a bullet journal could be your ultimate mindfulness tool? We'll show you how this ingenious method can help you bring order to unstructured information. You'll understand why a robust system is the lifeline of creativity, and how it can catapult creative entrepreneurs towards an organized and productive state. We’ll also discuss the power of structured systems to expedite task-switching, helping you make the most out of your precious time and energy.

Finally, we'll guide you towards building a system for organizing and storing creativity-related knowledge. Join us as we discuss Mark's experience with releasing music during the Internet’s nascent stage and how a centralized knowledge repository can be a game-changer. You'll learn about the surprising ways limitations can ignite creativity and how carving out time can amplify your creative prowess. You'll also gain insights into the role creativity plays in business and how you can leverage creative thinking to hone in on your customers' problems. This is an episode packed with practical insights to set your creative business on the path to success.

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If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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Imagine being able to transform your small business into a powerhouse of engaging content, easily and without stress! This week, we dive into the world of content creation for small businesses, unraveling the mysteries of storytelling and its role in establishing a deeper connection with your customers. We'll walk you through the labyrinth of emails, blogs, and podcasts, coaching you on how to effectively discuss your products' benefits, why you chose them, and the values they represent.

What if you could make your content creation process more efficient? We've got you covered! Our episode delves into strategies for generating content that can be shared across multiple platforms with just a few hours of work each week. We also emphasize the need to let your unique perspective and insights shine through your content. By the end of this podcast, you'll be able to rise above the day-to-day swamp of business operations and become more visible, propelling your business forward. So tune in, and let's start creating some outstanding content together!

FULL SHOW-NOTES WITH TAKEAWAYS

https://www.patternshift.fm

GET ON THE LIST for updates and actionable tips!

BEST QUOTE FROM THE EPISODE

"Consistency is essential in content creation; even small steps count"

LINKS

• Notion
• Bullet Journal Method
• Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
• DOWNLOAD the Core Focus Compass HERE

CONNECT WITH SASKIA

website https://www.patternshift.fm

community https://community.ja-wol.com

e-mail [email protected]

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

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"In my daily life, I play numerous roles, including that of a mom, spouse, entrepreneur, friend, student, teacher, and patient. Each of these personas demands specific attention and care. Without a clear plan of action, I would often feel overwhelmed, struggling to prioritize tasks effectively.

I vividly recall a time when my daily routine left me feeling drained and unexcited about my business. I would open my shop, feeling weighed down and directionless. I took on tasks as they came, without a strategic plan, resulting in stagnation. Despite having knowledge and ideas about what I should be doing to grow my business, exhaustion and lack of direction held me back."

This excerpt touches on the challenges of balancing multiple roles and the impact of not having a clear plan in both personal and business life. It sets the stage for the importance of personal intentions in achieving clarity and focus.

FULL SHOW-NOTES WITH TAKEAWAYS

https://www.ja-wol.com/blogs/podcast/69

BEST QUOTE FROM THE EPISODE

"A healthy and happy person is a better business owner."

LINKS

• Notion
• Bullet Journal Method
• Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
• DOWNLOAD the Core Focus Compass HERE

CONNECT WITH SASKIA

website https://www.patternshift.fm

community https://community.ja-wol.com

e-mail [email protected]

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!

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Ever been left picking up the pieces after chaos struck your business? Listen in as I, Saskia, share firsthand experiences of weathering the unpredictable storms of podcasting and running a business. From managing a bustling yarn shop to juggling multiple newsletters and a thriving community, I'm here to reveal the systems and strategies I've devised to navigate these hectic waters with calm and grace.

Through tales of forgotten yarn orders and unexpected business hurdles, we'll uncover the true importance of being present and how it factored into my journey of business growth and mastering time management. Learn how I reshaped my business approach after an incident at my yarn shop, and how thoughtful planning and system-building can create much-needed breathing space in any business environment. Plus, hear about my unique work routine and my upcoming adventure - a trip to a business hippie summer camp near Brighton!

Finally, let's delve into managing stress in a supportive business environment and the secrets to staying afloat in times of crisis. We'll explore why understanding our strengths and weaknesses is a worthy investment of time and money, and how immersing ourselves in our subject matter can help us find focus and energy in times of chaos. On that note, I'll share some handy tools and tips that have helped me manage time and prepare for unexpected events. Join me as we embrace the art of mindful business management and hopefully learn how to face challenging moments with grace and resilience.

 FULL SHOW-NOTES WITH TAKEAWAYS

https://www.ja-wol.com/blogs/podcast

BEST QUOTE FROM THE EPISODE

 "Chaos may be inevitable, but how we respond to it is within our control."

LINKS

• Notion
• Bullet Journal Method
• Use my Flodesk 50% off DISCOUNT CODE (affiliate link)
• DOWNLOAD the Core Focus Compass HERE

CONNECT WITH SASKIA

website https://www.patternshift.fm

community https://community.ja-wol.com

e-mail [email protected]

As an experienced podcast host and teacher I will take you from a podcast beginner to expert in just one week. Enrol now for just $97

With step-by-step guida

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

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Take Notes for Next Season

Hey there, it's your host Saskia, and I'm back with another episode of Pattern Shift. Today, I'm excited to share some valuable insights from fellow creative entrepreneurs about how they approach their businesses during the summer months. Summer is often seen as a time to relax and take a break, but how does that translate into the world of business? Let's dive in and hear what some of our guests have to say.

https://www.patternshift.com (link to specific page on website, but keep this url as the ‘word’ above the link)

Summer allows me to work outdoors and brings a different rhythm to my artistic practice." - Natasa Heydra

• Reframing Marketing by Simon Batchelor
• JWC Membership

Use my Flodesk 50% off DISCOUNT CODE (affiliate link)

DOWNLOAD the Core Focus Compass HERE

• Natasa Heydra's Art Portfolio www.heynatasa.com
• Anna Bauer’s Work & Website https://annabauer.se
• Hanna Lisa's Online Yarn Shop https://making-stories.com
• Petchy's Branding Services https://petchy.no
• Pilar’s Yarn and Craft shop https://cabezadealfiler.cl

website https://www.patternshift.fm

community https://community.ja-wol.com

e-mail [email protected]

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☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

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Hey there, welcome to this awesome episode of our podcast! Today, we've got a burning question to tackle: "Is the Ja, Wol Business Circle program the right fit for you?" If you're thinking of joining the next cohort in September, we've got something super cool for you – two fantastic businesses that have been through the program will spill the beans on their experiences!

So, let's meet our rockstar guests – Grace Whowell and Mariken Koning, both program alumni with totally different stories to share. Grace is a seasoned pro in the needle craft industry, and Mariken is just getting her entrepreneurial journey started. Though the program isn't tailored for startups, it lays a solid foundation for newcomers.

If you're serious about leveling up your business, you can't miss this episode! Seats are limited for the September cohort, and we've got some sweet early bird price discounts waiting for you. So, if you're ready to rock your entrepreneurial journey, let's dive in and unlock those secrets of success together! Let's go! 🚀

https://www.patternshift.com 

• "The Ja, Wol program helped me to stay grounded and helped me to avoid becoming paralysed by the pursuit of perfection." - Grace
• "The program helped me to gain clarity on my goals and stay motivated." - Mariken
• "The Ja, Wol program is a great investment for anyone in the textile fiber industry who is looking to take their business to the next level." - Grace

Use my Flodesk 50% off DISCOUNT CODE (affiliate link)

DOWNLOAD the Core Focus Compass HERE

Find Grace and her business Beyond Measure here

website https://www.patternshift.fm

community https://community.ja-wol.com

e-mail [email protected]

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☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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The big question on this episode is; How do we bend time our way? Can we make more of it so we can get out of overwhelm and stress. I’ve invited my friend and coach Kim Witten because she’s the perfect partner for a hilarious but insightful journey through linguistics and philosophy. Which are all fancy words for we have a lot of fun figuring out an the issue of never having enough time and how to deal with it. 

In this episode Kim and I give you a three step process for getting out of the thick of it. So you can reach out of the overwhelm storm and grabbing onto something practical and steady. 
By managing energy and being intentional about how we use our time. We discuss the importance of pausing, assessing, and setting rituals to get into the mindset of bending time to our needs. 

I share how I optimised my day by discovering my natural circadian rhythm and finding what energises me. Kim emphasises the importance of managing energy over time and gives examples of how she rearranged her day to align with her energetic peak. 

We do metaphors like no other but they all lead to pretty solid insights. So hang on for a fun ride.

https://www.patternshift.com 

"If we manage our energy, the time part just takes care of itself." - Kim Witten

Use my Flodesk 50% off DISCOUNT CODE

DOWNLOAD the Core Focus Compass HERE

Book by Matthew Walker, “Why We Sleep”

https://www.goodreads.com/book/show/34466963-why-we-sleep

Kim's website

website www.ja-wol.com

e-mail [email protected]

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☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

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Ready to conquer that overwhelming clutter and skyrocket your small business productivity? Join me, Saskia de Feijter, as I reveal the secret to unlocking your mental clarity and focus through decluttering your workspace. Say goodbye to the myth that creative chaos fuels inspiration and discover how tidying up can actually boost your motivation and creativity.   

In this PatternShift episode, we dive into the life-changing Konmari philosophy and William Morris's quote as powerful tools to declutter and maintain an organised workspace. Be prepared to transform your mindset for business success, and learn the importance of looking beyond physical tasks and nurturing a supportive environment. Don't miss out on these actionable tips and expert insights that can elevate your business to new heights!

www.patternshift.fm 

"Mindset is an important factor in achieving a clutter-free workspace and creating healthy work habits."

Use my Flodesk 50% off DISCOUNT CODE
DOWNLOAD the Core Focus Compass HERE

website www.ja-wol.com
e-mail [email protected]

Support the show

☆ other ways to SUPPORT THE SHOW ☆

If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement!

☞ GET MAIL ☜☆ SIGN UP HERE! ☆

☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆

Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? [email protected] or leave me a voice message!