To say that we live in a time of change would be a big understatement. Pick up any area of your life and you can find a substantial change there. Many changes were caused or accelerated by COVID-19 last year.

In the mobile app industry specifically, a titanic shift was caused by the notion of privacy, the safety and ownership of people’s digital information.

Questions such as “How people can protect their online data?”, “Should they let companies use their data, - even anonymized - for generating profit for those companies?” - today all these questions are being heavily debated all the time.

In this episode, we want to help brands to better understand this new environment and to do so we’ve invited Patrick Mareuil, Managing Director EMEA at Airship, a mobile app experience platform.

• In a contrast with a famous way of how many Silicon Valley startups were launched - in a garage - Patrick and his partner launched their first company in early 2000 in a...kitchen. Today Patrick is a Managing Director of Europe, the Middle East and Africa regions at Airship, a mobile app experience company with more than a decade of experience under its belt.

• Patrick Mareuil LinkedIn profile

"I see these changes as a win for consumer privacy but it does create some challenges for a company, as you've said, have to adapt to that new era.

There is gonna have to be some equal value change between the brands and the user and the users they want more control, they want more transparency and they open to data collection if the brands are able to bring them relevancy.

Where there is that reciprocal value exchange that's when it's a win-win relationship."

• App industry marketplace