Adam is joined by Maggie Kullman, Product Marketing Manager @ Clari, and Ryan Sexauer, Revenue Enablement Manager @ Clari, to share how they established a competitive program that proactively supports sales.

In the episode, we also talked about the strategies Maggie used to build a competitive culture at Clari, the partnership between competitive intelligence and revenue enablement, and how they tiered out their competitors across different markets.

Host: Adam McQueen
Production: Grayson Ottenbreit

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