“Why should we go with you?” is perhaps one of the most dreaded questions that a potential client can ask you when considering whether or not to do business with your company.

Eric Sharp, the Founder and CEO of ProtoFuse, said that at one point in time his only answer to this question was, “Because we are better.” Whether that be in design, processes or workflow, his only retort was that they were better than the competition... But, “Being ‘better’ is not a strategy.”

The secret to success nowadays is through focus, developing a deeply-integrated vertical niche, and taking what you’ve learned in that well defined vertical, so your agency can keep moving towards the next level.