How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done?

In this post, Gerald Murphy shares 9 ways the Google SERPs are changing, including:

1. SERP-Less

2. Complex SEO Behaviours

3. SERP Feature Evolution

4. Quality Importance for Ranking

5. Integration of Different Engines on Each Engine

6. Keyword/Query Understanding

7. Devices/Mobile

8. Zero Clicks

9. Personalization

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