Have you ever thought about starting a wilderness therapy program? Have you ever wondered how and why the field of wilderness therapy went from being primarily dominated by non-profit programs to currently being inundated with for-profit programs? This episode focuses on the business side of wilderness therapy and the different models of operating in the field. This story explores the history of the business of the field including how the for-profit Aspen Education Group emerged in 1989 and collapsed after 2008.