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#92 - Why Giving Stuff Away Leads to More Sales with Influencer Seeding
What do you get when you combine a mutual love of free stuff with the power of influencers? Free product and sales!
Cody Wittick joins Matt in this week's episode to show how influencer seeding, or giving away products in exchange for social media coverage, can help grow a business.
Cody is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.
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By Matt Edmundson
5
1010 ratings
What do you get when you combine a mutual love of free stuff with the power of influencers? Free product and sales!
Cody Wittick joins Matt in this week's episode to show how influencer seeding, or giving away products in exchange for social media coverage, can help grow a business.
Cody is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.
Links to other platforms where this podcast is available
Apple Podcasts
Stitcher
Spotify
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