His background is cosmetology, not marketing. He owned a salon, not an agency.

That is, until he recognized that Black salon owners are powerful influencers.

Recently on The Innovative Agency Podcast, I interviewed Wil Shelton, CEO of Wil Power Integrated Marketing, about his agency's origin story.

What we talked about:

- How Wil broke into marketing without any connections

- Niche marketing is a winning strategy

- Timely advice to brands about diversity & inclusion

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.