Business of Apps Podcast

#94: In-App Purchases: are they here to stay? with Jens-Fabian Goetzmann, Head of Product at RevenueCat


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Ok, here is the thing –  even if you aren’t into tech, you can see Apple Incorporated being mentioned in the news pretty much on a daily basis. These days, a big chunk of this coverage is dedicated to the situation around Apple’s monopoly with its App Store. And one of the central figures in that story is in-app purchases.  A quick recap of how app developers have been making money with apps over the years.  Well, it all started back in 2008 when app developers were being paid for each copy of their apps or they could provide it for free but display the app users’ ads and make money that way. Later on in-app purchases came along as the way for app developers
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Business of Apps PodcastBy Business of Apps

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