If you polled your clients, how would they answer these 2 questions?

- Do we speak the language of your company?

- Are we relevant to your revenue?

Recently on The Innovative Agency, I spoke with Chris Schermer, President at SCHERMER, about what he did when the 2 answers were "No."

What we talked about:

- Focusing on your clients' customers is the best path for a B2B marketing agency

- The 3 pillars of "relevance to revenue"

- More profit, fewer employees: How to chase profit as an agency

Check out this resource we mentioned during the podcast:

- SCHERMER's News + Views blog

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.