Name: Rita Olds

Age: 35

Business Name: Rita Olds & Co.

Current Title: CEO & Sr. Copywriter

Location: Atlanta, GA

Educational Background: BA in English Writing with a concentration in Corporate Communication

About Rita:

Rita Olds is a copywriter who helps women develop their signature voice so they can sell more authentically and generate more revenue. Her main mission is to empower Black women & femmes to find, develop, and use their voices to change the world. She helps clients write persuasive science-based web copy with hella personality and have stress-free launches with words that sell.

DURING THIS EPISODE YOU'LL LEARN:

• Understanding what copywriting is and why it matters for your business
• Tips for writing good copy
• The role that market research plays in creating copy
• Understanding brand voice and brand personality
• The secret to developing a brand voice and personality?
• How to show up authentically in your business

For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/95

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