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#95: How to Conduct Customer Interviews Like a Pro and Turn it Into Marketing Material - Crafting the Perfect B2B Campaign Pt.1 - Expert Ryan Gibson
🎬 Welcome to our latest video where we dive deep into the world of B2B marketing. We're testing if four of the best B2B marketers can create the perfect B2B marketing campaign. 🚀
All good campaigns start with customer research. So we got THE BEST in the business to help us out.
Ryan Gibson is the founder of ContentLift.io, and is here to interview our Ideal Customer - Monica.
SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign/
🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡
Don't forget to check them out 👉https://dvtl.link/43ud3hi
-----------------------------------------------------
SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook
SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/
GET the latest CONTENT: https://theb2bplaybook.com/
-----------------------------------------------------
00:00 Introduction and Overview
02:43 Pre-interview: Agreeing on Objectives & Questions
06:10 Using Dovetail to Help with Collection & Analysis
09:33 Ryan's Analysis & Insights From The Interview
18:00 Discussing Pains and Anxieties
20:00 Discussing More Pains and Anxieties
21:00 Discussing Trust and Credibility
24:00 Discussing Time Management and Prioritization
28:00 Discussing Credibility and Trustworthiness
29:00 Discussing Experience and Outcomes
----------------------------------------------------
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bincubator.com/
-----------------------------------------------------
The B2B Playbook
-----------------------------------------------------
#b2b #b2bmarketing #digitalmarketing
View all episodes
By Kevin Chen & George Coudounaris
5
33 ratings
🎬 Welcome to our latest video where we dive deep into the world of B2B marketing. We're testing if four of the best B2B marketers can create the perfect B2B marketing campaign. 🚀
All good campaigns start with customer research. So we got THE BEST in the business to help us out.
Ryan Gibson is the founder of ContentLift.io, and is here to interview our Ideal Customer - Monica.
SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign/
🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡
Don't forget to check them out 👉https://dvtl.link/43ud3hi
-----------------------------------------------------
SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook
SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/
GET the latest CONTENT: https://theb2bplaybook.com/
-----------------------------------------------------
00:00 Introduction and Overview
02:43 Pre-interview: Agreeing on Objectives & Questions
06:10 Using Dovetail to Help with Collection & Analysis
09:33 Ryan's Analysis & Insights From The Interview
18:00 Discussing Pains and Anxieties
20:00 Discussing More Pains and Anxieties
21:00 Discussing Trust and Credibility
24:00 Discussing Time Management and Prioritization
28:00 Discussing Credibility and Trustworthiness
29:00 Discussing Experience and Outcomes
----------------------------------------------------
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bincubator.com/
-----------------------------------------------------
The B2B Playbook
-----------------------------------------------------
#b2b #b2bmarketing #digitalmarketing
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