There is a good, very well-established principle in marketing - know your customers. Whatever app you need to market, your first priority needs to be to get to know people you’ll be marketing your app to. It is how you will be able to find places online where to approach them, what ad creatives to use, and what tone of your ad should be to speak their language.

You need to answer the following question for yourself - what do your customers want?

Well, this is the question that is at the basis of the MoEngage, the leading customer engagement platform, recent research, built on the survey data gathered from 1,000 consumers in the United States, Canada, UK, and Germany.

• Being a true tech geek in heart, Jason went a long way from being a software engineer in times when mainframe computers were a thing to  becoming VP of Sales in a leading mobile engagement platform

• Jason Smith's LinkedIn profile.

"What was really interesting in this particular research is how tuned in is consumers are when it comes to their data and how it's best used for personalization. And the expectation is that it's still 50% of customers or consumers that were surveyed still expect their message to be personalized based on their interests or behavior.

Inconsisent messaging really annoyes people, when men being targeted with female messaging and vise versa.

If you look at North America and Europe, 21% now have adopted a mobile app and email as new digital communication channels."

• App industry marketplace