On one hand, ask your teenage daughter how her girlfriends spend time, quite often including school time, and she will tell you “well, they are fooling around with TikTok”.

On the other hand, ask any brand marketer about TikTok and she or he will tell you whether they already use its advertising platform, try to go with it natively, or consider using it. So for the latter case wouldn’t be great if there was an analytical tool to tell you what’s trending on TikTok?

Well, lo and behold there is one and it’s ViralMoment and we have Sheyda to tell us all about it.

• Being a software engineer by training and liking to tackle hard problems, in early 2021 Sheyda was introduced to the idea to develop an analytical tool to measure video virality on TikTok subjectively, outside of the silos that the platform creates for individual users

• Sheyda D LinkedIn profile.

"Back in January 2021, my co-founder Chelsey came to me with the idea for ViralMoment. She's been working in the Social Listening industry for a while and noticed that there was really no solution for visual-based social media."

"We also work with non-profit organizations and we are also currently working with a research group out of Carnegie Mellon centered on identifying hate speech on TikTok."

"If you are trying to buy a pair of shoes and I see a billboard for Nike - that is an advertising and once my friend tells me I have this pair of shoes, these are great! Which ones am I'm gonna left with? I'm gonna buy the ones my friend told me to. It's the same on TikTok - you're looking at these people as a part of your community that is telling you about what they are using."

• App industry marketplace