91% of SMBs Think Online Customer Reviews Are Critical, And a whopping 60% say they respond "all the time" or "frequently." Uberall, Inc. recently released data on how small- and medium-sized businesses feel about online customer reviews across platforms like Yelp, TripAdvisor, Facebook, Instagram, Google, and more. For the survey, more than 300 SMB owners were asked a series of questions about their relationship with customer reviews and the role they play in their overall business strategy.

"Online reviews are essential to SMBs," said Florian Huebner, Founder & Co-CEO of Uberall. "SMBs typically play in a crowded marketplace, making positive reviews a critical differentiator and a major lead-generation tool."

Uberall is a global leader in location management technology. Its flagship Location Marketing Cloud platform solution empowers the world's biggest brands to connect with their customers and turn online interactions into offline sales.

Uberall gives businesses central control of their digital presence and online reputation. They enable them to easily manage brand interactions in real-time on all digital platforms—mobile, voice and desktop—across websites, mobile apps, store locators, search engines, maps, social platforms, and advertising networks.

The Location Marketing Cloud provides a consistent, accurate digital brand footprint that helps businesses capture new customers and maximize revenue for every location.

Uberall is headquartered in Berlin, with additional offices in San Francisco, London, Paris, Amsterdam, and Cape Town. Its clients include Fortune 500 companies and industry leaders from all over the world.

Florian Huebner, Founder & Co-CEO of Uberall joins me on my daily tech podcast to share insights from the report. We also talk about how Uberall is solving a new set of digital problems for its customers.