For Episode 99, Stephen and Kevin discuss how and why you should conduct a social media competitive analysis.

Done properly, a competitive analysis informs your digital marketing decisions. Are other people advertising? Which style of content is performing the best? This is especially helpful when analyzing firms whose digital marketing is better than yours. Instead of wasting your dollars, you're learning from their trial and error.

Ready to get started? Watch this episode of The Stephen and Kevin Show to learn how.

Tune in if you want to know things like

- How to conduct a social media competitive analysis

- The most effective financial advisor marketing strategies

- How affluent consumers conduct digital due diligence

- How to be a Thought Leader

- Tips for getting referrals from clients and COIs

- Online branding for elite financial advisors

- How to use LinkedIn, Twitter, Facebook and Instagram for prospecting

Questions for our next episode? #AskStephenAndKevin

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Tags: financial advisor, financial planner, RIA, insurance agent, marketing, sales, social media, LinkedIn, Twitter, Facebook, Instagram, affluent, luxury, millennial, baby boomer