It might sound absolutely basic, but successful agencies — the ones with 2020 as their best year ever — have a business plan & manage cash flow.

In this episode, I interview The Innovative Agency's first CPA guest, Chris Hervochon, Owner and Virtual CFO at Better Way CPA, about, well, money.

What we talked about:

- It's not enough just to have a business plan, but you also have to revisit it

- Cash flow also means having substantial cash reserves

- Things to do right now if you need to measure your revenue health

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.