At MagentoLive Europe, Adobe announced the creation of a new organization within the Digital Experience business to support the unique needs of SMB and mid-market companies to connect with their customers in new and meaningful ways.

The dedicated sales, customer success and support organization is led by Gary Specter, formerly vice president of Magento global sales and customer success, and taps the proven success of the Magento and Marketo teams in serving the needs of growing companies.

This effort is aimed at building on Adobe's strong heritage in the small and mid-market customer segment across its Creative Cloud and Document Cloud product portfolios and highlights Adobe's commitment to extending enterprise-grade capabilities to help them differentiate and grow.

What does all this mean for the digital landscape, the open-source community, Magento customers, and small to medium-sized businesses that cannot afford Adobe products? I sit down with Gary Specter to talk about the latest announcements and the road ahead for Magento.