A Better Way to Land Consulting Clients In this podcast episode 66, Russell Pearson shares insights on a more effective way to land consulting clients. Exploring the evolution of sales from solutions in the 90s to outcome-based sales in 2010, he emphasizes the importance of understanding clients' current situations before selling outcomes. Russell introduces the concept of focusing on symptoms rather than causes, connecting with the 80% of prospects who are symptom-aware but not problem-aware. He discusses the power of niching down to better understand and address specific client issues, encouraging consultants to create a list of symptomatic issues for effective communication. Subscribe for more episodes and check out Russell Pearson programs for valuable resources.

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Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE. #ConsultingBusiness #SalesEvolution #OutcomeBasedSales #SymptomsToOutcomes #NichingDown