Megan Horneman shares her insight on the market reaction to the September retail sales report. The events causing this reaction are the increase in gasoline station sales, end-of-summer internet spending, and other critical factors. Despite the positive retail sales data, the equity markets remained relatively flat, but there was significant movement in the fixed-income market. She mentions unseen aspects such as the lack of inflation adjustment and the implications of economic factors not included in the report, like the resumption of student loan payments and a dip in consumer confidence in October. Megan also discusses the heightened likelihood of a Fed rate hike before year-end and its potential effects on bond yields and prices. 

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