Growing Ecommerce – The Retail Growth Podcast

A CMO’s guide to grabbing market share in a highly competitive vertical


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Marika Baltscheffsky is CMO at MEDS, an ambitious online shop that is disrupting Sweden’s highly-concentrated pharmacy retail vertical with differentiated branding and strong value propositions. Marika combines her background in psychology with experience both at agencies and platform-side at Google and YouTube. Learn how she leverages a small team to get big attention for MEDS.


About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

  • smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
  • LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
  • Newsletter: https://smarter-ecommerce.com/en/newsletter/
  • Instagram: https://www.instagram.com/smarterecommerce/
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Growing Ecommerce – The Retail Growth PodcastBy Smarter Ecommerce

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