The importance of finding a niche to serve in today’s marketplace cannot be overstated. In fact, entrepreneur and author Dan Schawbel recommends everyone be known for one big thing. In his case, Dan began his career out of college working at EMC, and quickly realized he could be the voice of the Millennial or Gen Y generation. This realization led him to write Me 2.0 and then Promote Yourself, which are international best sellers that clearly speak to an audience hungry for career advice. Recently, Dan founded and directs Workplacetrends.com to provide the Human Resources Community research and advisory membership services. In this conversation with Dan, we’ll cover the gamut of his own career and hear his perspective on current workplace trends, Gen Y, and the importance of self promotion in your career.