Natalie Uhling is a fitness model and influencer, training women through her signature class, NUFit. NUFit combines HIIT training, spot toning, and choreography; focused on building up your confidence as much as as your muscles or heart rate. A lifetime lover of movement, Natalie coached classes before and after work, enrolled in a six-month training…

Ashlee Hightower is the owner and founder of Contract for Creatives, a legal services company dedicated to creative entrepreneurs. After passing the bar exam and working as a practicing attorney, Ashlee transitioned to working as a legal editor. There she started her side hustle, a travel and style blog called the Cobalt Chronicles. Today, Ashlee…

Alexa Schirm is the founder of Simple Roots Wellness, a platform offering an unconventional approach to nutrition, mindset, and hormonal health. With three online programs, one physical product, and a top-ranked podcast on iTunes, Simple Roots Wellness has multiple revenue streams. She also has three little girls (and sometimes her nieces and nephews!) and husband…

Kiona is the founder of How to Not Travel Like a Basic Bitch, an online travel blog turned community-sourced, social justice platform. After the encouragement from friends and family (and a whole bottle of wine) to publish an online travel resource, Kiona’s following exponentially grew to 70,000 visitors by year one. Today, Kiona consults ambassadors, city planners,…

You know Juli Bauer Roth as PaleOMG, a paleo-recipe site evolved into lifestyle blog. After graduating with a degree in exercise science and nutrition, she hustled at five different CrossFit gyms working for $17k a year, slowly building up her website. Years later, she’s the author of three cookbooks, a New York Times best-selling author,…

Senita Athletics launched in 2015 by two sisters, teammates, and friends, Jenna Transtrum and Maddie Carr. As former soccer players and D1 track athletes, they were determined to get back in shape. Describing themselves as, “humble girls who shop at Target and TJ Maxx,” they were disappointed by the prices offered to them. With no…

It’s our tenth episode! Rarely do we talk about ourselves, but we wanted to take this week to introduce at least ONE of our hosts. A former D1 track athlete, Tara Laferrara is a personal trainer, yoga teacher, and is mobility and durability certified. Today, her business encompasses six different revenue streams. She is the…

Sophie Stich is the owner behind StichYourSolutions and Toastworthy, two DC-based businesses in the hospitality industry. Toastworthy is a pop-up bar operating out of a vintage airstream, serving as the perfect backdrop to weddings, anniversaries, birthdays, and other events. Sophie launched her business with no co-founder, investor money, or anyone to tow her 3,000 lb…

Emily Hines is the CFO and co-founder of Sweat Cosmetics, a makeup line designed by active women, for active women. A former D1 soccer player, Emily Hines and college teammate (now co-founder!) Taryn Hemmings once caked on foundation for soccer games, causing breakouts and clogged pores. They joked that they would start a makeup line exclusively for athletes,…

Julia Morgan is the owner and founder of j.mo studio, a lifestyle photography studio in Denver, Colorado. Six years into business, Julia narrowed her focus to boudoir and fitness photography, making women feel comfortable, proud, and beautiful in each shot. A self-proclaimed people pleaser, Julia tells us the self-debates she went through when scaling her…