What does it really take to build a purpose-driven OBM business—from a pandemic pivot, with no roadmap, and a whole lot of courage?

In this episode of The OBM Show, I’m joined by Sam Roblett, an Accredited OBM and digital learning designer based in the UK. After 15 years in education and school leadership, Sam made a bold shift during the pandemic—rebuilding her career, business, and life from scratch.

Starting as a VA, she quickly realized she was already doing strategic, high-level work—and once she discovered the OBM role, there was no going back. Now, she runs Chaos into Calm, a thriving OBM agency serving purpose-driven entrepreneurs, course creators, and community-led brands.

🎧 Inside the episode, we cover:

• How she transitioned VA clients into OBM retainers (and didn’t lose income)
• What her day-to-day looks like balancing OBM work, team leadership, and course design
• Her experience building an 8,500+ member community through Vegan Business Network
• Why she pursued a diploma in digital learning design—and how it added a whole new income stream
• Her best advice for OBMs who feel overwhelmed by “figuring it all out”
   
  “Sometimes you don’t need the whole plan—you just need the first step. Then take the next.”

Whether you’re just starting out or looking to scale into a more intentional OBM role, Sam’s story will remind you that you get to build a business that reflects your values—and supports your life.

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Thanks for tuning in to The OBM Show — your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

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Until next time—keep building the business behind the business.