In episode 296 of the HUNTR Podcast, we bring on Jeff Poole, CEO of the Archery Trade Association, to talk about the upcoming ATA Show. The ATA Show has been a staple in the archery and bowhunting industry for decades, and it’s an event we always look forward to each year. Jeff joins us to break down how the ATA Show has evolved over time, what’s changed within the archery industry, and what attendees, brands, and dealers can expect moving forward. We dive into the overall customer experience of the ATA Show, how innovation and participation have shifted, and why the show still plays a critical role in shaping the future of archery. Sit back, relax, and enjoy the show.

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